40% off books & eBooks—your Summer Sale giveaway!

The Brand Glossary

Authors: Interbrand

Free Preview

Buy this book

eBook $54.99
price for USA
  • ISBN 978-0-230-62640-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA
  • ISBN 978-1-4039-9809-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

About the authors

JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.

Table of contents (25 chapters)

Table of contents (25 chapters)

Buy this book

eBook $54.99
price for USA
  • ISBN 978-0-230-62640-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA
  • ISBN 978-1-4039-9809-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
The Brand Glossary
Authors
Copyright
2007
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-62640-9
DOI
10.1057/9780230626409
Softcover ISBN
978-1-4039-9809-5
Edition Number
1
Number of Pages
VI, 141
Topics