Save 40% on Law, Psychology & Criminology print and eBooks! Shop the selection >>

Inter-Organizational Culture

Linking Relationship Marketing with Organizational Behavior

Authors: Larentis, Fabiano, Antonello, Claudia S., Slongo, Luiz Antonio

Free Preview
  • Contributes to a deeper understanding of a culture which arises in an intersection of organizational cultures, dependent on relationships
  • Fills a gap in the literature about the importance of role of organizational culture in relationship marketing, two fields that are usually studied separately
  • Explores how the firm’s culture is developed and how divergent structures and cultures are aligned
see more benefits

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-3-030-00392-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA
  • ISBN 978-3-030-00391-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries.   The more the parties are motivated to maintain the relationship,  the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes.

The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.


About the authors

Fabiano Larentis, is a Doctor in Management and a Business School Professor at Universidade de Caxias do Sul, Brazil. His research focuses on learning in organizations and relationship marketing.

Claudia Simone Antonello is a Doctor in Management  and a Professor at School of Administration,  Universidade Federal do Rio Grande do Sul, Brazil. Her research focuses on learning in organizations.

Luiz Antonio Slongo  is a Doctor in Management  and  a Professor at School of Administration, Universidade Federal do Rio Grande do Sul, Brazil. His research focuses on services marketing and relationship marketing.


Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-3-030-00392-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA
  • ISBN 978-3-030-00391-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Bibliographic Information

Bibliographic Information
Book Title
Inter-Organizational Culture
Book Subtitle
Linking Relationship Marketing with Organizational Behavior
Authors
Copyright
2019
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG
eBook ISBN
978-3-030-00392-0
DOI
10.1007/978-3-030-00392-0
Hardcover ISBN
978-3-030-00391-3
Edition Number
1
Number of Pages
XI, 105
Number of Illustrations
4 b/w illustrations
Topics