Nordic Consumer Culture

State, Market and Consumers

Editors: Askegaard, Søren, Östberg, Jacob (Eds.)

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  • Explores the concept of ‘hygge’ as an object of global consumption
  • Fills a gap in literature by analysing the importance of consumption and market behaviour in contemporary Nordic society
  • Comprehensively discusses the main elements of Nordic consumer culture
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eBook $109.00
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  • ISBN 978-3-030-04933-1
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  • Immediate eBook download after purchase
Hardcover $149.99
price for USA
  • ISBN 978-3-030-04932-4
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  • Usually dispatched within 3 to 5 business days.
About this book

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

About the authors

Søren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense, and a visiting professor at Aalto University, Helsinki, Finland.

Jacob Östberg is Professor of Advertising and PR at Stockholm Business School, Stockholm University, Sweden.


Table of contents (13 chapters)

Table of contents (13 chapters)
  • Introduction: The Institution and the Imaginary in a Nordic Light

    Pages 1-21

    Askegaard, Søren (et al.)

  • Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption

    Pages 25-47

    Weijo, Henri A.

  • Market Wonderland: An Essay about a Statist Individualist Consumer Culture

    Pages 49-70

    Ulver, Sofia

  • Why Can’t They Behave? Theorizing Consumer Misbehavior as Regime Misfit between Neoliberal and Nordic Welfare Models

    Pages 71-94

    Martin, Diane M. (et al.)

  • Unacceptable Consumption: Conflicts of Refugee Consumption in a Nordic Welfare State

    Pages 95-117

    Hokkinen, Maria

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-3-030-04933-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA
  • ISBN 978-3-030-04932-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Nordic Consumer Culture
Book Subtitle
State, Market and Consumers
Editors
  • Søren Askegaard
  • Jacob Östberg
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-04933-1
DOI
10.1007/978-3-030-04933-1
Hardcover ISBN
978-3-030-04932-4
Edition Number
1
Number of Pages
XIX, 332
Number of Illustrations
4 b/w illustrations, 11 illustrations in colour
Topics