cover

Race in the Marketplace

Crossing Critical Boundaries

Editors: Johnson, G.D., Thomas, K.D., Harrison, A.K., Grier, S.A. (Eds.)

  • Offers a critical, cross-disciplinary and internationally-focused overview of the research on topics at the intersection of race and markets across domains
  • Contributes to the creation of a new research area by bringing together the expertise of scholars from diverse methodological positions who investigate RIM issues across disciplinary fields, scholarly domains, and geographical areas
  • Investigates how race (and its intersecting socio-political constructs – e.g. class, gender, ethnicity, religion, and sexuality) impacts and is impacted by the functioning of various markets (defined as actual or metaphorical spaces of exchange such as retail, healthcare, education, sport, finance etc.)
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Buy this book

eBook $19.99
price for USA (gross)
  • Unpublished eBooks cannot be pre-ordered in advance.
  • Due: June 23, 2019
  • ISBN 978-3-030-11711-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover $29.99
price for USA
  • Unpublished eBooks cannot be pre-ordered in advance.
  • Due: May 26, 2019
  • ISBN 978-3-030-11710-8
  • Free shipping for individuals worldwide
About this book

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.


About the authors

Guillaume D. Johnson is a Marketing Scholar at the French National Center for Scientific Research (CNRS) based at the Université Paris-Dauphine, France.

Kevin D. Thomas is Assistant Professor of Multicultural Branding at the Diederich College of Communication, Marquette University, USA.

Anthony Kwame Harrison is the Gloria D. Smith Professor of Africana Studies at Virginia Tech, USA.

Sonya A. Grier is Professor of Marketing at the Kogod School of Business, American University, USA. 

Reviews

“This book offers a wealth of valuable studies on markets and the ways that they are shaped by race. From long-standing patterns of discriminatory mortgage lending to the operation of race within digital marketplaces, these scholars make a compelling argument for how racial logics are intrinsic to capitalism, but also the ways in which they might be challenged and re-envisioned.” (Sujatha Fernandes, Professor of Political Economy and Sociology, University of Sydney, Australia) 

“This book makes a contribution by being both contemporary and collective – by drawing the reader’s attention to current scholarship on race in markets and pulling this work into a single place.” (Rohit Deshpandé, Professor of Marketing, Harvard Business School, USA) 

“This book will inform scholars of race-related topics in a broad cross section of fields about the hidden influences of markets and marketing in their spheres of interest.  As a public health scholar focusing on health disparities and social determinants of health, I can envision the development of critical research and curricular initiatives based on the rich content this book offers.” (Shiriki Kumanyika, Professor in Community Health & Prevention, Drexel University, USA)

Buy this book

eBook $19.99
price for USA (gross)
  • Unpublished eBooks cannot be pre-ordered in advance.
  • Due: June 23, 2019
  • ISBN 978-3-030-11711-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover $29.99
price for USA
  • Unpublished eBooks cannot be pre-ordered in advance.
  • Due: May 26, 2019
  • ISBN 978-3-030-11710-8
  • Free shipping for individuals worldwide

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Bibliographic Information

Bibliographic Information
Book Title
Race in the Marketplace
Book Subtitle
Crossing Critical Boundaries
Editors
  • Guillaume D. Johnson
  • Kevin D. Thomas
  • Anthony Kwame Harrison
  • Sonya A. Grier
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG
eBook ISBN
978-3-030-11711-5
DOI
10.1007/978-3-030-11711-5
Softcover ISBN
978-3-030-11710-8
Edition Number
1
Number of Pages
XV, 288
Number of Illustrations
2 b/w illustrations
Topics