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Smart Retailing

Technologies and Strategies

Authors: Pantano, Eleonora, Dennis, Charles

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  • Identifies the challenges retailers are facing in response to new smart technologies
  • Examines the most recent studies on smart retailing, describing the origin of the phenomenon as well as emerging theories and practices
  • Presents a cohesive overview of an under-investigated field of study
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eBook $44.99
price for USA (gross)
  • ISBN 978-3-030-12608-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA
  • ISBN 978-3-030-12607-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

About the authors

Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK.

Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK. 

Reviews

“Contemporary, insightful and theory-based: Pantano and Dennis’ book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations.” (Christoph Teller, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK) 

Smart Retailing offers an eloquent and inspiring vision of retail management in the future. I strongly recommend this book to anyone with a professional or academic interest in the transitions of the retail industry.” (Harry Timmermans, Editor-in-chief of the Journal of Retailing and Consumer Services and Chair of Urban Planning, Eindhoven University of Technology, The Netherlands)

 

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-3-030-12608-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA
  • ISBN 978-3-030-12607-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Smart Retailing
Book Subtitle
Technologies and Strategies
Authors
Copyright
2019
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature
eBook ISBN
978-3-030-12608-7
DOI
10.1007/978-3-030-12608-7
Hardcover ISBN
978-3-030-12607-0
Edition Number
1
Number of Pages
XIX, 109
Number of Illustrations
4 b/w illustrations
Topics