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Foreign Investment Promotion

Governance and Implementation in Central-Eastern European Regions

Authors: Capik, Paweł

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  • Fills a gap in current literature by providing analysis of both national and local levels of promotion
  • Offers new theoretical perspectives and policy recommendations
  • Analyses empirical data gathered from surveys and semi-structured interviews
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eBook $89.00
price for USA (gross)
  • ISBN 978-3-030-13658-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-3-030-13657-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.

About the authors

Paweł Capik lectures in international business at Keele Business School, Keele University, UK.

Table of contents (6 chapters)

Table of contents (6 chapters)
  • Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries

    Pages 1-50

    Capik, Paweł

  • Place Marketing, Promotion and Investment Attraction

    Pages 51-80

    Capik, Paweł

  • Regional Product, Its Image and the Politics of Investment Attraction

    Pages 81-116

    Capik, Paweł

  • Regional Authorities Attracting Investors

    Pages 117-164

    Capik, Paweł

  • Governance and Implementation of Investment Promotion in Central-Eastern European Regions

    Pages 165-223

    Capik, Paweł

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-3-030-13658-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-3-030-13657-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Foreign Investment Promotion
Book Subtitle
Governance and Implementation in Central-Eastern European Regions
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-13658-1
DOI
10.1007/978-3-030-13658-1
Hardcover ISBN
978-3-030-13657-4
Edition Number
1
Number of Pages
XX, 250
Number of Illustrations
11 b/w illustrations
Topics