Overview
- Fills a gap in current literature by providing analysis of both national and local levels of promotion
- Offers new theoretical perspectives and policy recommendations
- Analyses empirical data gathered from surveys and semi-structured interviews
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Foreign Investment Promotion
Book Subtitle: Governance and Implementation in Central-Eastern European Regions
Authors: Paweł Capik
DOI: https://doi.org/10.1007/978-3-030-13658-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-030-13657-4Published: 10 July 2019
Softcover ISBN: 978-3-030-13660-4Published: 14 August 2020
eBook ISBN: 978-3-030-13658-1Published: 28 June 2019
Edition Number: 1
Number of Pages: XX, 250
Number of Illustrations: 11 b/w illustrations
Topics: International Business, Marketing, Business Strategy/Leadership, Investments and Securities, Regional/Spatial Science