Happy Summer—stock up and save 30% on Palgrave books, eBooks & journals! Shop now >>

Palgrave Studies in US Elections

The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

Authors: Yates, Heather E.

Free Preview
  • Applies Affective Intelligence Theory to campaign research
  • Carries forward research from the author's previous volume The Politics of Emotions, Candidates, and Choices 
  • Analyzes a new emotional dimension (disgust) in the 2016 election
see more benefits

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-3-030-15804-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA
  • ISBN 978-3-030-15803-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A framework operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters’ emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Intelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest.

About the authors

Heather E. Yates is Assistant Professor of Political Science at the University of Central Arkansas, USA. Dr. Yates authored The Politics of Emotions, Candidates, and Choices (2016) and co-edited The Hollywood Connection: The Influence of Fictional Media and Celebrity Politics on American Public Opinion (2018).

Table of contents (7 chapters)

Table of contents (7 chapters)
  • Why Emotions Matter in Politics

    Pages 1-15

    Yates, Heather E.

  • 2016: The Year of “Democrazy” and the Politics of Spectacle

    Pages 17-45

    Yates, Heather E.

  • The Politics of “America First”: Problematizing the Economy and Trade on the Campaign Trail

    Pages 47-65

    Yates, Heather E.

  • The Health of a Nation: The Politics and Legacy of Health Care Reform

    Pages 67-77

    Yates, Heather E.

  • Neo-Nativism and Global Frienemies: Feelings Toward Immigration and National Security Issues

    Pages 79-92

    Yates, Heather E.

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-3-030-15804-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA
  • ISBN 978-3-030-15803-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
The Politics of Spectacle and Emotion in the 2016 Presidential Campaign
Authors
Series Title
Palgrave Studies in US Elections
Copyright
2019
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG
eBook ISBN
978-3-030-15804-0
DOI
10.1007/978-3-030-15804-0
Hardcover ISBN
978-3-030-15803-3
Edition Number
1
Number of Pages
XIV, 119
Number of Illustrations
1 b/w illustrations, 13 illustrations in colour
Topics