Understanding Luxury Fashion
From Emotions to Brand Building
Editors: Cantista, Isabel, Sádaba, Teresa (Eds.)
Free Preview- Takes an interdisciplinary approach, exploring luxury from philosophical and social science perspectives
- Highlights the characteristics of the Chinese market - the most important market for the luxury industry
- Responds to current challenges facing the luxury fashion sector
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- About this book
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Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
- About the authors
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Isabel Cantista is Associate Professor of Marketing, Innovation and Entrepreneurship at Lusíada University of Porto, Portugal, where she teaches both undergraduate and postgraduate courses. She is also a Visiting Professor at ISEM Fashion Business School, University of Navarra, Spain, where she teaches Fashion Innovation. In 2008 Isabel founded the Global Fashion Conference (GFC), with the aim to bring together academics and fashion professionals to collaborate in the promotion of a sustainable development model for fashion business.
Teresa Sádaba is the Dean of ISEM Fashion Business School at the University of Navarra, Spain, where she launched the doctorate in Applied Creativity. Teresa has a teaching background in political science and has held academic positions at a number of institutions around the world including George Washington University in the USA and the University of Paris in France.
- Table of contents (11 chapters)
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Understanding Luxury Fashion: Origins and Contemporary Issues
Pages 3-12
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Understanding Luxury: A Philosophical Perspective
Pages 13-28
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From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the ‘Age of Glamour’
Pages 31-61
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The Dark Side of Luxury: When Negative Emotions Are Felt by Very Wealthy Consumers
Pages 63-87
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Future Luxury: Fashioning Wellbeing Through Holistic Design
Pages 89-119
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Table of contents (11 chapters)
Bibliographic Information
- Bibliographic Information
-
- Book Title
- Understanding Luxury Fashion
- Book Subtitle
- From Emotions to Brand Building
- Editors
-
- Isabel Cantista
- Teresa Sádaba
- Series Title
- Palgrave Advances in Luxury
- Copyright
- 2020
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
- eBook ISBN
- 978-3-030-25654-8
- DOI
- 10.1007/978-3-030-25654-8
- Hardcover ISBN
- 978-3-030-25653-1
- Softcover ISBN
- 978-3-030-25656-2
- Series ISSN
- 2662-1061
- Edition Number
- 1
- Number of Pages
- XXIII, 284
- Number of Illustrations
- 8 b/w illustrations, 18 illustrations in colour
- Topics
