Authors:
- Addresses Enterprise Value, a new important metric not broadly covered in literature
- Examines small firms as well as large corporations
- Features company case studies involving Alibaba, Amazon and Walmart
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
Explaining the underlying logic behind financial ratios, this book adds to the discussion on the importance and implementation of ratios and illustrates the essential role that they play in company evaluations and investment screening. The author explores how ratios establish a proportional relationship between accounting and market data, and when well-integrated into a global company vision, can become powerful indicators capable of outlining relevant information and identifying warning signs. Going beyond merely listing possible ratios and looking further into their implementation, each ratio family is demonstrated with numerous graphs and practical case studies involving companies such as Amazon, Walmart and Alibaba. With a focus on behavioral finance and enterprise value, this innovative Palgrave Pivot will be of interest to investors, bankers and entrepreneurs, as well as finance scholars and students.
Authors and Affiliations
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Brest Business School, Brittany, France
Yannick Coulon
About the author
Yannick Coulon has studied at business schools in France, Germany and Switzerland, and holds an MBA and certificate in behavioral finance. Currently an investor and manager in the golf industry, he has many years of experience working for UBS Global Asset Management in Switzerland, and as the European Product Manager for the Zip drive developed by Iomega, USA. Yannick also teaches finance (including behavioral finance) at a business school in Brittany, France, and has written three books in this area.
Bibliographic Information
Book Title: Rational Investing with Ratios
Book Subtitle: Implementing Ratios with Enterprise Value and Behavioral Finance
Authors: Yannick Coulon
DOI: https://doi.org/10.1007/978-3-030-34265-4
Publisher: Palgrave Pivot Cham
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-34264-7Published: 01 January 2020
Softcover ISBN: 978-3-030-34267-8Published: 01 January 2021
eBook ISBN: 978-3-030-34265-4Published: 31 December 2019
Edition Number: 1
Number of Pages: XIX, 161
Number of Illustrations: 54 b/w illustrations
Topics: Corporate Finance, Investments and Securities, Behavioral Finance, Accounting/Auditing, Business Finance