Non-market Strategies in International Business
How MNEs capture value through their political, social and environmental strategies
Editors: Shirodkar, Vikrant, Strange, Roger, McGuire, Steven (Eds.)
Free Preview- Examines the role of corporate power in shaping a company’s non-market political strategies
- Offers valuable contributions from a range of international experts
- Provides a comprehensive historical overview of the appearance of MNEs as a political and social actors
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- About this book
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The Academy of International Business (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.
- About the authors
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Vikrant Shirodkar is Senior Lecturer in International Business at the University of Sussex Business School, UK. His research has appeared in leading journals, such as the British Journal of Management, International Business Review, Management International Review, Journal of International Management, and Journal of Business Ethics. Vikrant is a Fellow of the Higher Education Academy and an Executive Committee Member of the Academy of International Business UK and Ireland (AIB UK&I) chapter.
Steven McGuire is the Dean Professor of Business and Public Policy at the University of Sussex Business School, UK. He taught at Aberystwyth University, the University of Bath, and has been a Visiting Professor at the College of Europe. Professor McGuire is currently researching the impact of the European Union’s trade agreements as part of a major Horizon 2020 project, RESPECT.
Roger Strange is a Professor of International Business at the University of Sussex Business School, UK, having previously been a Professor of International Business at King’s College London. His research has appeared in leading journals, such as the Journal of International Business Studies, Journal of World Business, International Business Review, Management International Review, and Journal of Management Studies.
- Table of contents (10 chapters)
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MNEs, Organizational Legitimacy, and the Need for Non-market Strategies
Pages 1-15
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Non-market Strategies Within Conflicting Institutional Pressures: The Case of Western Multinationals in a Post-socialist Context
Pages 19-39
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Balancing to Utopia: Multinationals in Oligarchies
Pages 41-73
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Political Strategies of Multinational Companies in Managing Uncertainty: Lessons from Brexit
Pages 75-100
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Organizational Political Ideology, Host Country Institutions, and Impact on Employee Outcomes
Pages 101-127
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Table of contents (10 chapters)
Bibliographic Information
- Bibliographic Information
-
- Book Title
- Non-market Strategies in International Business
- Book Subtitle
- How MNEs capture value through their political, social and environmental strategies
- Editors
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- Vikrant Shirodkar
- Roger Strange
- Steven McGuire
- Series Title
- The Academy of International Business
- Copyright
- 2020
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
- eBook ISBN
- 978-3-030-35074-1
- DOI
- 10.1007/978-3-030-35074-1
- Hardcover ISBN
- 978-3-030-35073-4
- Series ISSN
- 2662-1223
- Edition Number
- 1
- Number of Pages
- XIX, 249
- Number of Illustrations
- 12 b/w illustrations, 3 illustrations in colour
- Topics
