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Marketing and Communication in Higher Education

Rating Professors Online

How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations

Authors: Leong, Pamela

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  • Explores the effects of online student evaluations from websites such as RateMyProfessors.com on the teacher-student dynamic
  • Considers consumer culture's influence on the educational landscape
  • Evaluates how cultural trends perpetuate systems of inequality through the conditions of web-based student evaluation platforms
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eBook $79.99
price for USA (gross)
  • Due: February 7, 2020
  • ISBN 978-3-030-35936-2
  • Digitally watermarked, DRM-free
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  • ebooks can be used on all reading devices
Hardcover $99.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: February 8, 2020
  • ISBN 978-3-030-35935-5
  • Free shipping for individuals worldwide
About this book

This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations.  In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism, sexism, and ageism in online consumer reviews.

About the authors

Pamela Leong is Associate Professor of Sociology at Salem State University, USA.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $79.99
price for USA (gross)
  • Due: February 7, 2020
  • ISBN 978-3-030-35936-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
Hardcover $99.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: February 8, 2020
  • ISBN 978-3-030-35935-5
  • Free shipping for individuals worldwide

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Bibliographic Information

Bibliographic Information
Book Title
Rating Professors Online
Book Subtitle
How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Authors
Series Title
Marketing and Communication in Higher Education
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG
eBook ISBN
978-3-030-35936-2
DOI
10.1007/978-3-030-35936-2
Hardcover ISBN
978-3-030-35935-5
Edition Number
1
Number of Pages
XVI, 192
Number of Illustrations
2 illustrations in colour
Topics