Political Campaigning and Communication

Lessons from Trump’s Political Communication

How to Dominate the Media Environment

Authors: Morini, Marco

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  • Draws generalisable lessons from Donald Trump's presidential communication
  • Examines contemporary political communication trends and places them within existing theories and narratives on executive political communication
  • Employs a complete and exhaustive approach 
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About this book

This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.

About the authors

Marco Morini is Assistant Professor in Political Science at the University of Rome “La Sapienza”, Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.

Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook $44.99
price for USA
  • ISBN 978-3-030-39010-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase Institutional customers should get in touch with their account manager
Hardcover $59.99
price for USA

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Bibliographic Information

Bibliographic Information
Book Title
Lessons from Trump’s Political Communication
Book Subtitle
How to Dominate the Media Environment
Authors
Series Title
Political Campaigning and Communication
Copyright
2020
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-39010-5
DOI
10.1007/978-3-030-39010-5
Hardcover ISBN
978-3-030-39009-9
Series ISSN
2662-589X
Edition Number
1
Number of Pages
XI, 126
Topics