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Palgrave Macmillan

The Language of Feminine Beauty in Russian and Japanese Societies

  • Book
  • © 2020

Overview

Authors:
  1. Natalia Konstantinovskaia

    1. Busuu, London, UK

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  • Investigates current gender ideologies regarding beauty in televised advertising
  • Includes analysis of interviews with 24 Japanese and 20 Russian women
  • Adds to our understanding of the constructed nature of femininity, its components, and its cultural significance

Part of the book series: Palgrave Studies in Language, Gender and Sexuality (PSLGS)

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-xiii
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  2. Gender and Language Research and Perceptions in Japanese and Russian Societies

    • Natalia Konstantinovskaia
    Pages 1-51

  3. Women’s Voices in Russian and Japanese ‘Beauty Ads’

    • Natalia Konstantinovskaia
    Pages 53-91

  4. Russian and Japanese Women’s Perceptions of Feminine Beauty

    • Natalia Konstantinovskaia
    Pages 93-161

  5. Russian and Japanese Women’s Real Language Practices

    • Natalia Konstantinovskaia
    Pages 163-191

  6. Conclusion

    • Natalia Konstantinovskaia
    Pages 193-215

  7. Back Matter

    Pages 217-219
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Keywords

About this book

This book conducts a cross-linguistic and cross-cultural study of 'women’s language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women’s real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it. She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural andmedia studies, and Russian and Japanese culture. 

Reviews

“A stimulating and timely contribution to the gender and language field! In this engaging work, Natalia Konstantinovskaia tackles the complex interrelations between beauty ideologies and women’s agency in Russia and Japan.” --Momoko Nakamura, Kanto Gakuin University, Japan  

Authors and Affiliations

  • Busuu, London, UK

    Natalia Konstantinovskaia

About the author

Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.

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