The Myth and Propaganda of Black Buying Power

Authors: Ball, Jared A.

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  • Describe the origins of the myth of black buying power, the rhetoric around this myth, and the contextualization of how it is propagated.
  • Looks at historical figures from across the political spectrum who have propagated the myth of black buying power, including Martin Luther King, Jr., Malcolm X, Amos Wilson and Louis Farrakhan
  • Provides an original contribution to the racial wealth gap literature
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  • ISBN 978-3-030-42355-1
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Hardcover $59.99
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  • ISBN 978-3-030-42354-4
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About this book

This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application  to Black America.

About the authors

Jared A. Ball is Professor of Communication Studies at Morgan State University, USA. He is the curator of imixwhatilike.org, an online hub of multimedia dedicated to the philosophies of emancipatory journalism and revolutionary beat reporting.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $44.99
price for USA
  • ISBN 978-3-030-42355-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA
  • ISBN 978-3-030-42354-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
The Myth and Propaganda of Black Buying Power
Authors
Copyright
2020
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-42355-1
DOI
10.1007/978-3-030-42355-1
Hardcover ISBN
978-3-030-42354-4
Edition Number
1
Number of Pages
XI, 111
Topics