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Hedonism, Utilitarianism, and Consumer Behavior

Exploring the Consequences of Customer Orientation

Authors: Scarpi, Daniele

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  • Provides an extensive review of the literature on hedonism and utilitarianism in consumer behavior
  • Discusses new frontiers and possible future directions for hedonism and utilitarianism in virtual-reality stores
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  • ISBN 978-3-030-43876-0
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About this book

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.

About the authors

Daniele Scarpi is Associate Professor of Marketing at the University of Bologna, Italy. His research interests are in consumer behavior and decision-making in retailing.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-3-030-43876-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA
  • ISBN 978-3-030-43875-3
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Hedonism, Utilitarianism, and Consumer Behavior
Book Subtitle
Exploring the Consequences of Customer Orientation
Authors
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-43876-0
DOI
10.1007/978-3-030-43876-0
Hardcover ISBN
978-3-030-43875-3
Edition Number
1
Number of Pages
XXI, 192
Number of Illustrations
3 b/w illustrations
Topics

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