Read While You Wait - Get immediate ebook access, if available*, when you order a print book

Palgrave Studies in American Economic History

Corporate Conservatives Go to War

How the National Association of Manufacturers Planned to Restore American Free Enterprise, 1939–1948

Authors: Whitham, Charlie

Free Preview
  • Examines the meticulous planning during World War II of US business conservatives to advance the interests of private capitalism in the post-war era
  • Locates the influence of corporate conservatives in articulating the wartime fatigue of Americans with New Deal liberalism and in restoring the image of private capitalism by war’s end
  • Explains why it was the ‘moderate’ business groups, and not the conservatives, that finally ‘won out’ in the contest over deciding the post-war character of US political economy
see more benefits

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-3-030-43908-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-3-030-43907-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
About this book

World War II presented a unique opportunity for American business to improve its reputation after years of censure for inflicting the Great Depression upon the nation. No employers’ organization worked harder or devoted greater resources to reviving business prestige during the war than the National Association of Manufacturers, which spent millions of dollars on promoting the indispensability of private enterprise to the successful mobilization of the American economy in an uncompromising multi-media campaign which spanned the factory floor to the movie theatre. Now, using unpublished primary sources, the full extent of the NAM’s wartime mission to raise the stature of American business in the post-war era is revealed. During the war the NAM erected a vast structure of research on an unprecedented scale numbering more than one hundred persons dedicated to planning the best solutions for restoring American ‘free enterprise’ capitalism after the war in a direct challenge to the ‘liberal’ prescriptions of the reigning administration. These studies were painstakingly assembled and widely distributed and served as a complimentary arm to the better-known pro-business propaganda message of the organization. What emerges is a unique and telling glimpse into the minds of the corporate class of wartime America that reveals the determination of a major employers’ organization to exploit the exceptional circumstances of total war to influence both the power-brokers in Washington who wrote economic policy and the American public as a whole to embrace a post-war future ruled by private enterprise capitalism.


About the authors

Charlie Whitham is Senior Lecturer in American History at Edge Hill University, UK. His research focuses on the political, economic and social processes that transformed the USA into a global superpower during the pivotal years of World War II. He has authored Post-War Business Planners in the United States, 1939-1948: The Rise of the Corporate Moderates (2016).

Reviews

“For over one hundred years, the National Association of Manufacturers has been one of the strongest voices supporting small government, low taxes, and private sector resource allocation. Charlie Whitham's narrative, backed by skilled archival work, demonstrates the strain placed on the small government argument by the Great Depression and World War II.  Devotion to an ideal and a swift return to that ideal after major cataclysms that call its very promise into question does not simply "just happen". Whitham's work reveals how an effective program emerged from the NAM, even in what was one of the most challenging settings for free market proponents. Enlightening for students and scholars of all political persuasions, economic leanings, and social movements.” (Barbara Alexander, Professor of Economics, Babson College, USA)

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-3-030-43908-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-3-030-43907-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Corporate Conservatives Go to War
Book Subtitle
How the National Association of Manufacturers Planned to Restore American Free Enterprise, 1939–1948
Authors
Series Title
Palgrave Studies in American Economic History
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-43908-8
DOI
10.1007/978-3-030-43908-8
Hardcover ISBN
978-3-030-43907-1
Series ISSN
2662-3900
Edition Number
1
Number of Pages
XVII, 400
Number of Illustrations
5 b/w illustrations, 3 illustrations in colour
Topics

*immediately available upon purchase as print book shipments may be delayed due to the COVID-19 crisis. ebook access is temporary and does not include ownership of the ebook. Only valid for books with an ebook version. Springer Reference Works are not included.