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Palgrave Macmillan
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Communicating and Strategising Leadership in British Elections

Follow the Leader?

  • Book
  • © 2021

Overview

  • Examines to what extent the electoral impact of leadership is mediated by political context
  • Considers the strategic deployment of party leaders around the country and how parties use their leaders to ‘set the scene’ for voters
  • Analyses the communication of leadership

Part of the book series: Palgrave Studies in Political Leadership (PSPL)

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Table of contents (8 chapters)

Keywords

About this book

This book concentrates on the leaders of the Conservatives, Labour and Liberal Democrats in British general election campaigns between 2010 and 2019, by exploring where they visit during the campaign and why, the impact they have, and how leadership is represented in the Press. It establishes the key strategic underpinnings for their visits, and the types of activities they undertake - in a uniquely British context. The degree to which leaders - and their visits - form an important dimension of voter behaviour is also considered.

Moreover, the book explores how the Press delve into the personal lives of lesser-known opposition leaders and scrutinise the policies of Prime Ministers. The types of visits by leaders that become newsworthy are identified alongside their importance as a framing tool in election reporting. Beyond the leaders themselves, press reporting on their personal relationships is scrutinised, showing an increased acceptance of active partnership.

Reviews

Following the Leaders allows Middleton to unmask the logic and impact of contemporary British election campaigns. Marshalling evidence from twelve campaigns over a decade of four general elections, the sophisticated analysis provides new insights into how party and leaders’ campaign strategy is used to bridge the local and national dimensions of the country’s political life’.

-R.K. Carty, Professor Emeritus, The University of British Columbia, Canada

 ‘This is a fascinating – and highly original – account of the activities of party leaders in British elections.’

-David Denver, Emeritus Professor, Lancaster University, UK.

Authors and Affiliations

  • Politics Department, University of Surrey, Guildford, UK

    Alia Middleton

About the author

Alia Middleton is Lecturer in Politics at the University of Surrey. She is the author of several research articles and her research interests include: the electoral impact of MP retirement, the political lifecycle and multi-level voting behaviour.

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