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Entertainment-Education Behind the Scenes

Case Studies for Theory and Practice

Editors: Frank, Lauren, Falzone, Paul (Eds.)

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  • This book is open access, which means that you have free and unlimited access.
  • Lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion
  • Includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries
  • Draws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works
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  • ISBN 978-3-030-63614-2
  • This book is an open access book, you can download it for free on link.springer.com
Hardcover $59.99
price for USA
  • ISBN 978-3-030-63613-5
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About this book

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and  present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

About the authors

Lauren B. Frank is Associate Professor of Communication at Portland State University, USA, specializing in public health communication and mass media research. Particularly focused on how people talk about health campaigns, Lauren has collaborated with multiple non-profit organizations on entertainment-education interventions. 

Paul Falzone is the Founder and Executive Director of Peripheral Vision International, a non-profit organization that researches, creates, and distributes innovative entertainment-education media in East Africa and beyond. He earned his MA and PhD from the Annenberg School for Communication at the University of Pennsylvania, USA.

Table of contents (21 chapters)

Table of contents (21 chapters)
  • Introduction: Entertainment-Education Behind the Scenes

    Pages 3-14

    Frank, Lauren B. (et al.)

  • Miguel Sabido’s Entertainment-Education

    Pages 15-21

    Sabido, Miguel

  • The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach

    Pages 23-38

    Ryerson, William N. (et al.)

  • Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era

    Pages 39-59

    Borum Chattoo, Caty

  • A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration

    Pages 61-83

    Bouman, Martine

Buy this book

eBook  
  • ISBN 978-3-030-63614-2
  • This book is an open access book, you can download it for free on link.springer.com
Hardcover $59.99
price for USA
  • ISBN 978-3-030-63613-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
Entertainment-Education Behind the Scenes
Book Subtitle
Case Studies for Theory and Practice
Editors
  • Lauren Frank
  • Paul Falzone
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-63614-2
DOI
10.1007/978-3-030-63614-2
Hardcover ISBN
978-3-030-63613-5
Edition Number
1
Number of Pages
XXIII, 354
Number of Illustrations
26 b/w illustrations
Topics