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Palgrave Macmillan

Managing Disruptions in Business

Causes, Conflicts, and Control

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  • © 2022

Overview

  • Blends innovation trends and socio-political dimensions with business development prospects
  • Presents a collection of articles on various business sectors in the emerging markets that gives a panoramic view
  • Examines emerging business models and hybrid management perspectives in the developing countries

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Table of contents (22 chapters)

  1. Social Media Drivers

  2. Disruptions Underneath Marketing

  3. Organizational Behavior and Human Resources

Keywords

About this book

This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together

contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.


Reviews

Disruption is embedded in the businesses because of volatility in preferences, blind turns of technology, and growing dark competition across industries. This volume envelops cross-regional and cross-cultural business realities and dissects disruptive tendencies with conceptual and empirical scholarship. A good read for managers, researchers, and students…” (--Fernando A. Moya Dávila, National Director of Entrepreneurship and Innovative Technology, EGADE Business School, Tecnológico de Monterrey, Mexico)

Editors and Affiliations

  • Tecnologico de Monterrey, EGADE Business School, Mexico City, Mexico

    Rajagopal

  • International Management Institute, Bhubaneswar, India

    Ramesh Behl

About the editors

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. He has to his credit 65 books on business management and over 400 research papers.

Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute

Bibliographic Information

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