Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Media Management in the Age of Lyndon B. Johnson

Selling Guns and Butter

  • Book
  • © 2021

Overview

Authors:
  1. Benjamin W. Quail

    1. University of Strathclyde, Glasgow, UK

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Illuminates Johnson's reactive, passive stance to dealing with the media
  • Shows how Johnson's media strategy contributed to his loss of popularity
  • Examines the relationship between American media and politics

  • 1037 Accesses

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 99.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 129.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 129.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (8 chapters)

  1. Front Matter

    Pages i-ix
    Download chapter PDF

  2. Introduction

    • Benjamin W. Quail
    Pages 1-11

  3. Thematic Review

    • Benjamin W. Quail
    Pages 13-68

  4. 1963–1964: Assuming and Consolidating Power, Campaigning for Election

    • Benjamin W. Quail
    Pages 69-99

  5. 1965: Guns vs. Butter—Escalation in Vietnam and the March of the Great Society

    • Benjamin W. Quail
    Pages 101-130

  6. 1966: Widening Credibility Gap and Sliding Popularity

    • Benjamin W. Quail
    Pages 131-163

  7. 1967: Pacification, Charm Offensives and Further Undermined Credibility

    • Benjamin W. Quail
    Pages 165-199

  8. 1968: Tet, Plummeting Popularity and the Ultimate Failure of the Johnsonian Press Strategy

    • Benjamin W. Quail
    Pages 201-224

  9. Conclusion

    • Benjamin W. Quail
    Pages 225-239

  10. Back Matter

    Pages 241-264
    Download chapter PDF
Back to top

Keywords

About this book

This book looks broadly at how the contentious relationships between the media and US President Lyndon B. Johnson affected the national consciousness during the turbulent period of his leadership. Johnson had to deal with a particularly difficult and divisive period in American history and his relationship with the press undoubtedly contributed to an atmosphere of friction within the United States. A more specific purpose of this research monograph is ultimately to shine a light on the trials and tribulations that Johnson faced as a president dealing with new forms of communication in the 1960s. It aims to show the difficulties that he had in adapting a very personal style of leadership – which had served him well in the Senate – in the role he undertook as leader of a nation. Further to this, it builds on this foundation to argue that Johnson developed a reactive, passive stance to dealing with the media, one that ultimately contributed to a loss in popularity and status as leader – ablow he never recovered from during his time in office.

Authors and Affiliations

  • University of Strathclyde, Glasgow, UK

    Benjamin W. Quail

About the author

Benjamin Quail teaches various courses in American and European history at the University of Strathclyde, UK.

Bibliographic Information

  • Book Title: Media Management in the Age of Lyndon B. Johnson

  • Book Subtitle: Selling Guns and Butter

  • Authors: Benjamin W. Quail

  • DOI: https://doi.org/10.1007/978-3-030-84946-7

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: History, History (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-84945-0Published: 08 December 2021

  • Softcover ISBN: 978-3-030-84948-1Published: 09 December 2022

  • eBook ISBN: 978-3-030-84946-7Published: 01 January 2022

  • Edition Number: 1

  • Number of Pages: IX, 264

  • Topics: US History, Political History, Political Communication, Media and Communication

Publish with us

Policies and ethics

Back to top

Search

Navigation