Overview
- Offers scholarly insights on the 2020 election that are relevant to political branding and marketing practitioners
- Combines rigorous theoretical analysis with practical commentary by experts
- Challenges the conventional wisdom and accepted tenets of political branding and marketing
Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)
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Table of contents (9 chapters)
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Front Matter
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Back Matter
Keywords
- Political Marketing
- 2020 US Presidential Election
- Presidential Candidates
- Donald Trump
- Joe Biden
- Democratic Party
- Branding and marketing Strategies
- Republican Party
- Political Campaigning
- Big Data
- Populism
- Coronavirus
- Economic nationalism
- Economic populism
- US Presidential Race
- Political Marketing Theory
About this book
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Political Marketing in the 2020 U.S. Presidential Election
Editors: Jamie Gillies
Series Title: Palgrave Studies in Political Marketing and Management
DOI: https://doi.org/10.1007/978-3-030-86559-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-86558-0Published: 11 December 2021
eBook ISBN: 978-3-030-86559-7Published: 10 December 2021
Series ISSN: 2946-2614
Series E-ISSN: 2946-2622
Edition Number: 1
Number of Pages: XV, 150
Number of Illustrations: 2 b/w illustrations, 10 illustrations in colour
Topics: Political Science, Electoral Politics, Marketing, Management, Political Communication