Authors:
- Discusses the internationalization strategies and business models of luxury fashion SMEs
- Provides numerous examples and six in-depth case studies of Italian luxury fashion SMEs
- Explores the motives for internationalization, entry modes, liabilities, and the implications for the business model
Part of the book series: Palgrave Advances in Luxury (PAAL)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Department of Economics, University of Perugia, Perugia, Italy
Andrea Runfola
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Department of Economics and Management, University of Florence, Florence, Italy
Matilde Milanesi, Simone Guercini
About the authors
Matilde Milanesi is Assistant Professor at the Department of Economics and Management of the University of Florence. Her research interests lie in international business and international marketing, industrial marketing, buyer-supplier relationships, and luxury and fashion marketing. Her works are published in academic refereed journals. She is also the author of chapters in edited books and has recently published a book on liabilities and networks in the internationalization of fashion retailing.
Simone Guercini is Full Professor of Marketing and Management at the Department of Economics and Management of the University of Florence. His research interests include business marketing, international business, qualitative research, heuristics in behaviour and cognition. For over twenty years, he has investigated textile and leather goods companies. He held courses and invited talks at many universities. He authored books, chapters in books, and he was editor of edited books. He published more than 80 articles in academic journals.
Bibliographic Information
Book Title: Internationalization of Luxury Fashion Firms
Book Subtitle: Examining the Business Models of SMEs
Authors: Andrea Runfola, Matilde Milanesi, Simone Guercini
Series Title: Palgrave Advances in Luxury
DOI: https://doi.org/10.1007/978-3-030-88755-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-88754-4Published: 09 December 2021
Softcover ISBN: 978-3-030-88757-5Published: 09 December 2022
eBook ISBN: 978-3-030-88755-1Published: 08 December 2021
Series ISSN: 2662-1061
Series E-ISSN: 2662-107X
Edition Number: 1
Number of Pages: XVIII, 195
Number of Illustrations: 19 b/w illustrations
Topics: International Business