Overview
- Seeks to explore the merits and limitations of femvertising
- Explores the role of femvertising using global case studies
- Includes femvertising in various contexts, such as beauty products, period products and the YouTube channel StudyTube.
Part of the book series: Palgrave Studies in (Re)Presenting Gender (PSRG)
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Table of contents (11 chapters)
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Front Matter
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East Asia
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Front Matter
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Anglo-America
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Front Matter
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Back Matter
Keywords
About this book
Editors and Affiliations
About the editor
Joel Gwynne teaches cultural studies and gender at the National Institute of Education, Singapore, where is also the Programme Leader for the MEd in English. He is the author and editor of several books on gender, cultural studies and film, including Erotic Memoirs and Postfeminism: The Politics of Pleasure (Palgrave Macmillan, 2013), Postfeminism and Contemporary Hollywood Cinema (Palgrave Macmillan, 2013), and Ageing, Popular Culture and Contemporary Feminism: Harleys and Hormones (Palgrave Macmillan, 2014).
Bibliographic Information
Book Title: The Cultural Politics of Femvertising
Book Subtitle: Selling Empowerment
Editors: Joel Gwynne
Series Title: Palgrave Studies in (Re)Presenting Gender
DOI: https://doi.org/10.1007/978-3-030-99154-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-99153-1Published: 19 May 2022
Softcover ISBN: 978-3-030-99156-2Published: 20 May 2023
eBook ISBN: 978-3-030-99154-8Published: 18 May 2022
Series ISSN: 2662-9364
Series E-ISSN: 2662-9372
Edition Number: 1
Number of Pages: XI, 237
Number of Illustrations: 10 b/w illustrations
Topics: Media and Communication, Gender Studies, Audio-Visual Culture, Popular Culture