Overview
- Casts new light on the evolution of visual marketing practices providing a working tool for winning marketing strategies
- Identifies new approaches in marketing value creation processes for students, scholars, and practitioners
- Explores the abstract nature of marketing concepts and enables readers to gain an overview of the importance of visualization in marketing data
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (8 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Visualizing Marketing
Book Subtitle: From Abstract to Intuitive
Authors: S. Umit Kucuk
DOI: https://doi.org/10.1007/978-3-319-48027-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
eBook ISBN: 978-3-319-48027-5Published: 20 December 2016
Edition Number: 1
Number of Pages: IX, 126
Number of Illustrations: 52 b/w illustrations
Topics: Marketing