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Craft Beverages and Tourism, Volume 2

Environmental, Societal, and Marketing Implications

Editors: Slocum, Susan L., Kline, Carol, Cavaliere, Christina T. (Eds.)

  • Presents the first comprehensive look at the emerging tourism market for craft beverages
  • Explores sustainability factors related to breweries and distilleries
  • Analyzes tourists’ behavioral and psychological propensity for craft beverages through marketing
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Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-3-319-57189-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA
  • ISBN 978-3-319-57188-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. 


About the authors


Susan L. Slocum is Assistant Professor in the Department of Tourism and Event Management at George Mason University, VA, USA. She studies sustainable tourism development and has worked with farmers and rural communities in the UK, Tanzania, and the Intermountain Western United States.  She is the co-author of Scientific Tourism: Researchers as Travellers (with Carol Kline) and has authored foundational articles on craft beer tourism.
Carol Kline is Associate Professor in the Department of Management at Appalachian State University, NC, USA. Her research interests include rural and sustainable tourism development related to food, farms, entrepreneurship, and tourism’s connection with community. She is the co-author of Scientific Tourism: Researchers as Travellers (with Susan L. Slocum) and has authored foundation articles on craft beer tourism.
Christina T. Cavaliere is Assistant Professor of Hospitality and Tourism Management Studies at Stockton University, NJ, USA. Her research interests include tourism and climate change, local economies, sustainable agriculture, and permaculture. She has designed and implemented conservation projects, field training, and research with partners in over thirty-five countries on six continents.


Table of contents (13 chapters)

  • Introduction

    Slocum, Susan L.

    Pages 1-8

  • Brewing Green: Sustainability in the Craft Beer Movement

    Jones, Ellis

    Pages 9-26

  • Craft Beer Enthusiasts’ Support for Neolocalism and Environmental Causes

    Graefe, David (et al.)

    Pages 27-47

  • Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability

    Lorr, Michael J.

    Pages 49-64

  • Representing Rurality: Cider Mills and Agritourism

    Wright, Wynne (et al.)

    Pages 65-82

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-3-319-57189-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA
  • ISBN 978-3-319-57188-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Craft Beverages and Tourism, Volume 2
Book Subtitle
Environmental, Societal, and Marketing Implications
Editors
  • Susan L. Slocum
  • Carol Kline
  • Christina T. Cavaliere
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-57189-8
DOI
10.1007/978-3-319-57189-8
Hardcover ISBN
978-3-319-57188-1
Edition Number
1
Number of Pages
XVI, 228
Number of Illustrations
5 b/w illustrations, 5 illustrations in colour
Topics