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East Asian Popular Culture

Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

Authors: Ahn, Ji-Hyun

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  • The first monograph to examine mixed-race politics in contemporary South Korean media
  • Utilizes a critical media/cultural studies approach that engages with and connects materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network
  • Analyzes cases ranging from media representation of globally recognized mixed-race figures to figures on reality television
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eBook $79.99
price for USA (gross)
  • ISBN 978-3-319-65774-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.99
price for USA
  • ISBN 978-3-319-65773-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.99
price for USA
  • ISBN 978-3-319-88102-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation’s neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.

About the authors

Ji-Hyun Ahn is Assistant Professor of Communication in the School of Interdisciplinary Arts & Sciences at The University of Washington Tacoma, USA. Her works have appeared in highly acclaimed journals in the field such as Media, Culture & Society, Cultural Studies, and Asian Ethnicity.

Table of contents (6 chapters)

Table of contents (6 chapters)
  • Introduction

    Ahn, Prof. Ji-Hyun

    Pages 1-33

  • The New Face of Korea

    Ahn, Ji-Hyun

    Pages 35-72

  • From National Threat to National Hero

    Ahn, Ji-Hyun

    Pages 75-101

  • Consuming Cosmopolitan White(ness)

    Ahn, Ji-Hyun

    Pages 103-128

  • Televising the Making of the Neoliberal Multicultural Family

    Ahn, Ji-Hyun

    Pages 131-157

Buy this book

eBook $79.99
price for USA (gross)
  • ISBN 978-3-319-65774-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.99
price for USA
  • ISBN 978-3-319-65773-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.99
price for USA
  • ISBN 978-3-319-88102-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media
Authors
Series Title
East Asian Popular Culture
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-65774-5
DOI
10.1007/978-3-319-65774-5
Hardcover ISBN
978-3-319-65773-8
Softcover ISBN
978-3-319-88102-7
Edition Number
1
Number of Pages
XVII, 231
Number of Illustrations
12 illustrations in colour
Topics