Get 40% off International Relations & Political Science print & eBooks! Shop the selection >>

Public Relations Capitalism

Promotional Culture, Publics and Commercial Democracy

Authors: Cronin, Anne M.

Free Preview
  • Argues that a new ‘commercial democracy’ is emerging, politicising promotional culture in new ways
  • Explores today’s media landscape in the context of a changing democracy within neoliberal capitalism
  • Highlights the social and political significance of an intensifying ‘commercial speech’ in contemporary society
see more benefits

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-72637-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for USA
  • ISBN 978-3-319-72636-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $54.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week).
  • Due: March 7, 2019
  • ISBN 978-3-319-89191-0
  • Free shipping for individuals worldwide
About this book

This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.

About the authors

Anne M. Cronin is a Reader in the sociology department at Lancaster University, UK. Her most recent book is Advertising, Commercial Spaces and the Urban (Palgrave, 2010).

Table of contents (5 chapters)

Table of contents (5 chapters)
  • Introduction

    Cronin, Anne M.

    Pages 1-7

  • Public Relations, Publics, Publicity: Neoliberal Capitalism’s Media and Mediation

    Cronin, Anne M.

    Pages 9-40

  • Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as ‘Commercial Promises’

    Cronin, Anne M.

    Pages 41-73

  • Charity PR and the Production of Social Values

    Cronin, Anne M.

    Pages 75-103

  • Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying

    Cronin, Anne M.

    Pages 105-116

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-72637-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for USA
  • ISBN 978-3-319-72636-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $54.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week).
  • Due: March 7, 2019
  • ISBN 978-3-319-89191-0
  • Free shipping for individuals worldwide
Loading...

Bibliographic Information

Bibliographic Information
Book Title
Public Relations Capitalism
Book Subtitle
Promotional Culture, Publics and Commercial Democracy
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-72637-3
DOI
10.1007/978-3-319-72637-3
Hardcover ISBN
978-3-319-72636-6
Softcover ISBN
978-3-319-89191-0
Edition Number
1
Number of Pages
VII, 120
Topics