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Magical Capitalism

Enchantment, Spells, and Occult Practices in Contemporary Economies

Editors: Moeran, Brian, de Waal Malefyt, Timothy (Eds.)

  • Explores the creation and use of magical practices, chants and rituals in different spheres of the political economy
  • Examines how the economy, politics, law, markets, business and cultural production are performed magically through media
  • Applies well-founded anthropological topics like animism, shamanism and technologies of enchantment to assess social phenomena such as central banking, contract law and marketing
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eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-74397-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-74396-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies – shamanism, sorcery, enchantment, the occult – is not only alive and well, but flourishing in the midst of so-called ‘modernity’. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of ‘spin’.
While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.

About the authors

Brian Moeran is an anthropologist who specialises in cultural production and Japan. He has, in his time, been a helicopter pilot in Her Britannic Majesty’s Royal Navy, a television comedian in Japan, and the first social scientist appointed to a Chair Professorship in language and literature at a UK university.
Timothy de Waal Malefyt is Clinical Associate Professor of Marketing at Gabelli Business School, Fordham University, USA. He is a corporate anthropologist who worked for 15 years in advertising agencies, including BBDO and D’Arcy. He blends consumer insights with anthropological theories, and is a former ballet dancer at the Joffrey. 

Table of contents (13 chapters)

  • Magical Capitalism: An Introduction

    Moeran, Brian (et al.)

    Pages 1-44

  • Magical Contracts, Numinous Capitalism

    Westbrook, David A.

    Pages 45-63

  • Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance

    Rudnyckyj, Daromir

    Pages 65-87

  • Trickster’s Triumph: Donald Trump and the New Spirit of Capitalism

    Krause-Jensen, Jakob (et al.)

    Pages 89-113

  • Fetish, Magic, Marketing

    Arnould, Eric (et al.)

    Pages 115-136

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-74397-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-74396-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Magical Capitalism
Book Subtitle
Enchantment, Spells, and Occult Practices in Contemporary Economies
Editors
  • Brian Moeran
  • Timothy de Waal Malefyt
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-74397-4
DOI
10.1007/978-3-319-74397-4
Hardcover ISBN
978-3-319-74396-7
Edition Number
1
Number of Pages
XVIII, 349
Topics