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Black/Africana Communication Theory

Editors: Langmia, Kehbuma (Ed.)

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  • Provides the first comprehensive theorization of Black/African Communication
  • Brings together renowned scholars of Black and African Communication Studies
  • Contributes to the growing literature in communication research focused on non-Western foundations and identities
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eBook $84.99
price for USA (gross)
  • ISBN 978-3-319-75447-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.00
price for USA
  • ISBN 978-3-319-75446-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Most Western-driven theories do not have a place in Black communicative experience, especially in Africa. Many scholars interested in articulating and interrogating Black communication scholarship are therefore at the crossroads of either having to use Western-driven theory to explain a Black communication dynamic, or have to use hypothetical rules to achieve their objectives, since they cannot find compelling Black communication theories to use as reference. Colonization and the African slave trade brought with it assimilationist tendencies that have dealt a serious blow on the cognition of most Blacks on the continent and abroad. As a result, their interpersonal as well as in-group dialogic communication had witnessed dramatic shifts.

Black/Africana Communication Theory assembles skilled communicologists who propose uniquely Black-driven theories that stand the test of time. Throughout the volume’s fifteen chapters theories including but not limited to Afrocentricity, Afro-Cultural Mulatto, Venerative Speech Theory, Africana Symbolic Contextualism Theory, HaramBuntu-Government-Diaspora Communications Theory, Consciencist Communication Theory and Racial Democracy Effect Theory are introduced and discussed.

About the authors

Kehbuma Langmia is Professor/Chair and Fulbright Scholar in the Department of Strategic, Legal and Management Communications, Howard University in Washington, DC, USA. He has extensive knowledge and expertise in Public Speaking, Information Communication Technology (ICT), Intercultural Communication and Social Media. He has published eleven books, fourteen book chapters and nine peer-reviewed journal articles nationally and internationally. He is the recipient of the 2017 Toyin Falola Book Award for his most recent book, Globalization and Cyberculture (Palgrave 2016).

Table of contents (16 chapters)

  • Introduction

    Langmia, Kehbuma

    Pages 1-8

  • The Classical African Concept of Maat and Human Communication

    Asante, Molefi Kete

    Pages 11-23

  • Cognitive Hiatus and the White Validation Syndrome: An Afrocentric Analysis

    Mazama, Ama

    Pages 25-38

  • The Igbo Communication Style: Conceptualizing Ethnic Communication Theory

    Onuzulike, Uchenna

    Pages 41-59

  • Kuelekea Nadharia Ujamaa Mawasiliano: Toward a Familyhood Communication Theory

    Bangura, Abdul Karim

    Pages 61-83

Buy this book

eBook $84.99
price for USA (gross)
  • ISBN 978-3-319-75447-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.00
price for USA
  • ISBN 978-3-319-75446-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Black/Africana Communication Theory
Editors
  • Kehbuma Langmia
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-75447-5
DOI
10.1007/978-3-319-75447-5
Hardcover ISBN
978-3-319-75446-8
Edition Number
1
Number of Pages
XXIX, 345
Number of Illustrations
7 b/w illustrations, 16 illustrations in colour
Topics