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Cecil B. DeMille, Classical Hollywood, and Modern American Mass Culture

1910–1960

Authors: Blanke, David

  • Utilizes extensive primary archival sources—many not previously recorded in the literature—to engage in debates surrounding audience affectation, censorship, stardom, the ideological purposes of mass culture, and the political shifts of Hollywood from 1910 to 1960
  • Details how DeMille’s success (and his libertarian political views) track very closely to the events the nation has witnessed over the past four years, including the rise of political demagogues and the sharpening of libertarian political rhetoric
  • One of the first extended texts to analytically assess DeMille's place in shaping and reflecting broad cultural change, from 1910 to 1960, rather than simply treating DeMille as a biographical subject
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eBook $84.99
price for USA (gross)
  • ISBN 978-3-319-76986-8
  • Digitally watermarked, DRM-free
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  • Immediate eBook download after purchase
Hardcover $109.00
price for USA
  • ISBN 978-3-319-76985-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $109.00
price for USA
  • ISBN 978-3-030-08341-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book uses the long and profitable career of Cecil B. DeMille to track the evolution of Classical Hollywood and its influence on emerging mass commercial culture in the US. DeMille’s success rested on how well his films presumed a broad consensus in the American public—expressed through consumer hedonism, faith, and an “exceptional” national history—which merged seamlessly with the efficient production methods developed by the largest integrated studios. DeMille’s sudden mid-career shift away from spectator perversity to corporate propagandist permanently tarnished the director’s historical standing among scholars, yet should not overshadow the profound links between his success and the rise and fall of mid-century mass culture.

About the authors

David Blanke is Professor of History at Texas A&M University–Corpus Christi, USA. His previously published works include studies of American car culture and modern mass consumerism. He is currently at work, with Sue Matheson, on a comparative study of Hollywood legends Cecil B. DeMille and John Ford.

Table of contents (8 chapters)

Table of contents (8 chapters)
  • Locating DeMille

    Pages 1-43

    Blanke, David

  • The Brand

    Pages 45-87

    Blanke, David

  • The Wanderer

    Pages 89-128

    Blanke, David

  • A New and Filmable Past

    Pages 129-163

    Blanke, David

  • Greetings from Mr. Hollywood

    Pages 165-209

    Blanke, David

Buy this book

eBook $84.99
price for USA (gross)
  • ISBN 978-3-319-76986-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.00
price for USA
  • ISBN 978-3-319-76985-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $109.00
price for USA
  • ISBN 978-3-030-08341-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Cecil B. DeMille, Classical Hollywood, and Modern American Mass Culture
Book Subtitle
1910–1960
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-76986-8
DOI
10.1007/978-3-319-76986-8
Hardcover ISBN
978-3-319-76985-1
Softcover ISBN
978-3-030-08341-0
Edition Number
1
Number of Pages
XV, 328
Number of Illustrations
16 b/w illustrations, 14 illustrations in colour
Topics