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Negotiating Business Narratives

Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries

Authors: Borins, Sandford, Herst, Beth

  • Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way
  • Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts
  • This, in turn, influences key personal decisions, such as career choice, and key public policy decisions, such as the regulation of business
  • Examines texts’ influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate
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Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-77923-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for USA
  • ISBN 978-3-319-77922-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

About the authors

Sandford Borins is Professor of Strategic Management at the University of Toronto, Canada.

Beth Herst is a researcher and writer based in Toronto, Canada.

Table of contents (5 chapters)

  • Conceptual Framework and Methodology

    Borins, Sandford (et al.)

    Pages 1-11

  • Insanely Great: The Dominant IT Fable

    Borins, Sandford (et al.)

    Pages 13-22

  • Cults of Personality: Fables of the Automobile Manufacturing Industry

    Borins, Sandford (et al.)

    Pages 23-35

  • “A Good Dose of Outrage”: Financial Trading Fables

    Borins, Sandford (et al.)

    Pages 37-55

  • Conclusion: Narrative Templates and Social Negotiations

    Borins, Sandford (et al.)

    Pages 57-60

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-77923-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for USA
  • ISBN 978-3-319-77922-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Negotiating Business Narratives
Book Subtitle
Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Authors
Copyright
2018
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-77923-2
DOI
10.1007/978-3-319-77923-2
Hardcover ISBN
978-3-319-77922-5
Edition Number
1
Number of Pages
XIII, 78
Topics