The Digitization of Business in China
Exploring the Transformation from Manufacturing to a Digital Service Hub
Editors: Kim, Young-Chan, Chen, Pi-Chi (Eds.)
Free Preview- Investigates the main social background that has allowed for such radical changes in B2B businesses.
- Focuses on qualitative research combined with contemporary data rather than statistical analysis, enabling readers to apply the findings to other digital business scenarios
- Suggests future directions of research in this emerging area
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- About this book
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One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.
- About the authors
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Young-Chan Kim is a Senior Lecturer at the University of Greenwich, UK. Having intensely researched China and the Asia Pacific region, he has co-authored and edited six books including Chinese Global Production Networks in the ASEAN (Springer, 2016) and China and Africa (Palgrave, 2017). Young-Chan has also written several articles for academic journals.
Pi-Chi Chen is a Lecturer at the University of Greenwich, UK. Her research interests include international business, strategy, multinational enterprises based in emerging markets, and regional innovation and development. She is co-author of US Firms’ Business Competence in the Taiwanese IT Industry (Springer, 2016).
- Table of contents (10 chapters)
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Introduction: Business-to-Business Marketing in China: Digital or Traditional?
Pages 1-40
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China’s Online Peer-to-Peer (P2P) Lending Platforms
Pages 43-74
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The Key to Non-Profit Crowdfunding Through Internet Social Media
Pages 75-98
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The Language of Luxury Hotel Websites in China
Pages 99-125
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The Development Path of WeChat: Social, Political and Ethical Challenges
Pages 127-152
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Table of contents (10 chapters)
Bibliographic Information
- Bibliographic Information
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- Book Title
- The Digitization of Business in China
- Book Subtitle
- Exploring the Transformation from Manufacturing to a Digital Service Hub
- Editors
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- Young-Chan Kim
- Pi-Chi Chen
- Series Title
- Palgrave Macmillan Asian Business Series
- Copyright
- 2018
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s)
- eBook ISBN
- 978-3-319-79048-0
- DOI
- 10.1007/978-3-319-79048-0
- Hardcover ISBN
- 978-3-319-79047-3
- Softcover ISBN
- 978-3-030-07713-6
- Series ISSN
- 2661-8435
- Edition Number
- 1
- Number of Pages
- XV, 276
- Number of Illustrations
- 17 b/w illustrations
- Topics
