Gender and Relatability in Digital Culture

Managing Affect, Intimacy and Value

Authors: Kanai, Akane

  • Looks at digital media culture and the ways in which young women and girls relate together through the microblogging site Tumblr
  • Explores questions of self-identity as they pertain to affect, emotion and gender
  •   Analyses humorous ‘reaction-GIF’ blogs 
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eBook $59.99
price for USA (gross)
  • ISBN 978-3-319-91515-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA
  • ISBN 978-3-319-91514-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book explores the practices and the politics of relatable femininity in intimate digital social spaces. Examining a GIF-based digital culture on Tumblr, the author considers how young women produce relatability through humorous, generalisable representations of embarrassment, frustration, and resilience in everyday situations. Relatability is examined as an affective relation that offers the feeling of sameness and female friendship amongst young women. However, this relation is based on young women’s ability to competently negotiate the ‘feeling rules’ that govern youthful femininity. Such classed and racialised feeling rules require young women to perfect the performance of normalcy: they must mix self-deprecation with positivity; they must be relatably flawed but not actual ‘failures’. Situated in debates about postfeminism, self-representation and digital identity, this book connects understandings of digital visual culture to gender, race, and class, and neoliberal imperatives to perform the ‘right feelings’.

Gender and Relatability in Digital Culture will be of interest to students and scholars across a range of disciplines including gender studies, cultural studies, sociology, and media studies.

About the authors

Akane Kanai is a lecturer in the School of Media, Film and Journalism at Monash University, Australia.


Table of contents (7 chapters)

  • Do You Relate to This? Femininity, Affective Intimate Cultures and Neoliberalism

    Kanai, Akane

    Pages 1-27

  • Managing Relatability: Feeling Rules and the Practice of Moderation

    Kanai, Akane

    Pages 29-60

  • The Classificatory Reader: Relating to Others Through Digital Texts

    Kanai, Akane

    Pages 61-92

  • Intimacy and Value: Telling the Self Through Figures

    Kanai, Akane

    Pages 93-123

  • The Practices and Politics of a Relatable Brand

    Kanai, Akane

    Pages 125-153

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-319-91515-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA
  • ISBN 978-3-319-91514-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Gender and Relatability in Digital Culture
Book Subtitle
Managing Affect, Intimacy and Value
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-91515-9
DOI
10.1007/978-3-319-91515-9
Hardcover ISBN
978-3-319-91514-2
Edition Number
1
Number of Pages
XI, 195
Number of Illustrations and Tables
1 b/w illustrations, 13 illustrations in colour
Topics