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Strategic Employee Communication

Building a Culture of Engagement

Editors: Thornton, G.S., Mansi, V., Carramenha, B., Cappellano, T. (Eds.)

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  • Offers mulitple points of view from 27 contributors
  • Discusses key organizational communications goals such as effective employee performance feedback and motivation
  • Examines why companies that are highly effective at communication are likely to outperform their peers
  • Each section has case studies to demonstrate the importance of effective employee communication
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eBook $54.99
price for USA (gross)
  • ISBN 978-3-319-97894-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA
  • ISBN 978-3-319-97893-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability.

This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice.  Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.

About the authors

Gail S. Thornton, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology. 

Viviane Mansi is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil.

Bruno Carramenha is a professor of communication and public relations at leading universities in Brazil and also a consultant in organizational culture and communications issues. 

Thatiana Cappellano is a communications and public relations consultant, who works with major companies in Brazil concerning organizational culture and communications issues.

Table of contents (25 chapters)

Table of contents (25 chapters)
  • The Incoherence of a Solid Organizational Culture for Liquid Employees

    Cappellano, Thatiana

    Pages 3-22

  • Bodymedia Theory: A Value Proposition for Organizational Culture

    Oliveira Bambini, Simone Ribeiro

    Pages 23-35

  • Organizational Ethics: The Challenges Faced by Communication and Culture to Change Behaviors

    Paraventi, Ágatha Camargo

    Pages 37-47

  • Leadership Communications with an Appreciative Approach in a Participative Culture: The Case of Nutrimental

    Cerantola, William Antonio

    Pages 49-59

  • WhatsApp and the Mediatization of Informal Communication in Organizations

    Carramenha, Bruno (et al.)

    Pages 61-74

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-3-319-97894-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA
  • ISBN 978-3-319-97893-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Strategic Employee Communication
Book Subtitle
Building a Culture of Engagement
Editors
  • Gail S. Thornton
  • Viviane Mansi
  • Bruno Carramenha
  • Thatiana Cappellano
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG
eBook ISBN
978-3-319-97894-9
DOI
10.1007/978-3-319-97894-9
Hardcover ISBN
978-3-319-97893-2
Edition Number
1
Number of Pages
XXIX, 321
Number of Illustrations
13 b/w illustrations
Topics