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Global Luxury

Organizational Change and Emerging Markets since the 1970s

Editors: Donzé, Pierre-Yves, Fujioka, Rika (Eds.)

  • Offers a readable and global account of the luxury industry
  • Untangles diverse logics of globalization as they impact our everyday lives
  • Brings together a multidisciplinary and global team of scholars in a nuanced and complete examination of the luxury industry
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Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-981-10-5236-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.99
price for USA
  • ISBN 978-981-10-5235-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and  setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.  

About the authors

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan. He is a leading authority on the history of luxury brands, with several books and many papers to his name. His emphasis on how these brands evolved in Asia makes his work particularly versatile. 

Rika Fujioka is Professor at the Faculty of Business and Commerce at Kansai University, Japan. She teaches and publishes widely on globalization and the history of global commerce. 

Reviews

“Successful luxury retailing requires an ability to balance the timeless nature of luxury brands with a willingness to embrace contemporary management strategies and geographical markets. Through careful analysis and well- chosen case studies, Donzé and Fujioka’s book provides remarkable insight into the growth and transformation of this exciting global industry from both historical and managerial perspectives.” ( Jonathan Reynolds, University of Oxford, United Kingdom)

“Truly global in scope, great iconic cases, very competently framed by the editors.” (Matthias Kipping, Schulich School of Business, Canada)

“This book shows perfectly the fast evolution of luxury business during this period. For China in particular, this growth benefited both to traditional and historical Swiss watch companies, as well as to fashion companies from other sectors.” (Walter von Känel, President of the Compagnie des Montres Longines, Switzerland)

Table of contents (14 chapters)

  • Introduction

    Donzé, Pierre-Yves (et al.)

    Pages 1-15

  • The Birth of Luxury Big Business: LVMH, Richemont and Kering

    Donzé, Pierre-Yves

    Pages 19-38

  • Italian Luxury Goods Industry on the Move: SMEs and Global Value Chains

    Merlo, Elisabetta

    Pages 39-63

  • Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands

    Doyle, Stephen A. (et al.)

    Pages 65-86

  • Champagne, Between Terroir and Luxury, 1945–2014

    Tesson, Yves

    Pages 87-107

Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-981-10-5236-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.99
price for USA
  • ISBN 978-981-10-5235-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Global Luxury
Book Subtitle
Organizational Change and Emerging Markets since the 1970s
Editors
  • Pierre-Yves Donzé
  • Rika Fujioka
Copyright
2018
Publisher
Palgrave
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-981-10-5236-1
DOI
10.1007/978-981-10-5236-1
Hardcover ISBN
978-981-10-5235-4
Edition Number
1
Number of Pages
XIX, 287
Number of Illustrations
17 b/w illustrations, 3 illustrations in colour
Topics