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Digital Entertainment

The Next Evolution in Service Sector

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  • © 2021

Overview

Editors:
  1. Subhankar Das

    1. The Honors Programme, Duy Tan University, Da Nang, Vietnam

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  2. Saikat Gochhait

    1. Symbiosis Institute of Digital and Telecom Management, Symbiosis International University, Pune, India

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    You can also search for this editor in PubMed   Google Scholar

  • Presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment
  • Provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based
  • States that digital entertainment (DE) incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxvi
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  2. Consumer Engagement in Digital Entertainment: A Systematic Review

    • Sachin Kumar
    Pages 1-22

  3. Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms

    • Tripti Prabhakar Dhote
    Pages 23-44

  4. A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector Through Story Telling & Creating Interest

    • Ramachandran Siri, Subhankar Das
    Pages 45-63

  5. Games Features for Health Disciplines for Patient Learning as Entertainment

    • Shariq Aziz Butt, Saikat Gochhait, Shama Andleeb, Muhammad Adeel
    Pages 65-86

  6. Entertainment in Era of AI, Big Data & IoT

    • Giri Gandu Hallur, Sandeep Prabhu, Avinash Aslekar
    Pages 87-109

  7. Digital Application-Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness

    • Sangeeta Pandit
    Pages 111-125

  8. Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage

    • S. Ravi, Subhra R. Mondal
    Pages 127-146

  9. The Dynamic Rise of Digital Brands’ Market Mavens in Digital Entertainment: A Complete Know How for Curious Customers

    • Üyesi Orhan Duman, Subhankar Das
    Pages 147-172

  10. Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers

    • Teena Mishra
    Pages 173-185

  11. A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era

    • Bikramjit Rishi, Neha Reddy Kuthuru
    Pages 187-212

  12. Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting and Social Media

    • Ceren Yegen, Subhra R. Mondal
    Pages 213-231

  13. Building Effective Social Media Strategy: Case-Based Learning and Recommendations

    • Kumar Shalender
    Pages 233-244

  14. Back Matter

    Pages 245-247
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Keywords

About this book

This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based.

Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).

Editors and Affiliations

  • The Honors Programme, Duy Tan University, Da Nang, Vietnam

    Subhankar Das

  • Symbiosis Institute of Digital and Telecom Management, Symbiosis International University, Pune, India

    Saikat Gochhait

About the editors

Dr. Subhankar Das is an Academician, Researcher, Author, Writer, Blogger, Data Science trainer, and Social Media Marketing Consultant. He is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam, with 14+ Years of Teaching and Research Experience and more than 26 Scopus SSCI and SCIe publications.

Dr. Saikat Gochhait teaches at Symbiosis Institute of Digital & Telecom Management, Symbiosis International Deemed University Pune, India. He is Ph.D and Post-Doctoral Fellow from the UEx, Spain. He was Awarded DITA and MOFA Fellowship in 2017 and 2018. His research publication with foreign authors indexed in Scopus, ABDC, and Web of Science. He is an IEEE member.

Bibliographic Information

  • Book Title: Digital Entertainment

  • Book Subtitle: The Next Evolution in Service Sector

  • Editors: Subhankar Das, Saikat Gochhait

  • DOI: https://doi.org/10.1007/978-981-15-9724-4

  • Publisher: Palgrave Macmillan Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021

  • Hardcover ISBN: 978-981-15-9723-7Published: 07 February 2021

  • eBook ISBN: 978-981-15-9724-4Published: 06 February 2021

  • Edition Number: 1

  • Number of Pages: XXVI, 247

  • Number of Illustrations: 4 b/w illustrations

  • Topics: Business and Management, general, Management, Economics, general

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