AIB Sub-Saharan Africa (SSA) Series
Sub-Saharan Africa has recently been cited as the ‘next frontier for growth,’ and academics across business disciplines are increasingly focusing on this specific territory of study. The AIB Sub-Saharan Africa (SSA) series addresses topical issues concerning this emerging market. With contributions from leading scholars in the field comprising of Africans in the diaspora, non-African scholars with a keen interest in the region and African scholars and consultants who reside in the region, the series is uniquely multi-disciplinary in nature with contributions from the core business disciplines including strategy, entrepreneurship, marketing, international business, human resources management. Other interesting areas include political economy, economic geography, development economics, and international economics.