2015: 20 years of FSM: Anniversary Collection

In celebration of the Journal of Financial Services Marketing's 20th anniversary volume and to showcase its global and varied content, the editor of the journal is delighted to present this hand-picked selection of articles.

The issue celebrates a variety of published papers on landmark topics that have contributed to the theoretical development of financial services marketing over the last 20 years. I hope you enjoy them!
Tina Harrison, Editor

Browse articles

On the potential for Twitter to add value in retail bank relationships
Lisa Murray, Mark Durkin, Steve Worthington and Victoria Clark

A review of consumer decision-making models and development of a new model for financial services
Trenton Milner and Daniela Rosenstreich

A literature review of theoretical models of Internet banking adoption at the individual level
Shumaila Y Yousafzai

Pricing financial services innovations
Mohammad G. Nejad and Hooman Estelami

A comparative performance of conventional and Islamic unit trusts: Market timing and persistence evidence
Nafis Alam, Kin Boon Tang and Mohammad Shadique Rajjaque

When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals
Hongmin Ahn, Young-A Song and Yongjun Sung

Trust in UK financial services: A longitudinal analysis
Christine Ennew, Husni Kharouf and Harjit Sekhon

Islamic finance: Challenges and opportunities
Hussain G Rammal

The information search process of socially responsible investors
Jonas Nilsson, Anna-Carin Nordvall and Sofia Isberg

Mobile banking innovators and early adopters: How they differ from other online users?
Tommi Laukkanen and Mika Pasanen

Celebrating FSM's top articles of 2016

Follow the links below to access the top ten most viewed articles from Financial Services Marketing in 2016

Browse articles

A literature review of theoretical models of Internet banking adoption at the individual level
by Shumaila Y Yousafzai,
Vol. 17. Issue 3. 2012


A review of consumer decision-making models and development of a new model for financial services
by Trenton Milner and Daniela Rosenstreich.
Vol 18. Issue 2. 2013


Awareness of Islamic banking products among Muslims: The case of Australia
by Hussain Gulzar Rammal and Ralf Zurbruegg,
Vol. 12. Issue 1. 2007.


A model of green bank marketing
by Constantine Lymperopoulos, Ioannis E Chaniotakis and Magdalini Soureli.
Vol 17. Issue 2. 2012


Factors affecting investment intentions: A consumer behaviour perspective
by Kang Li Lim, Geoffrey N Soutar andJulie A Lee.
Vol 18. Issue 4. 2013


Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image
by Riadh Ladhari, Nizar Souiden and Ines Ladhari.
Vol. 16, Issue 2. 2011


Online relationship marketing and affective customer commitment – The mediating role of trust
by Sheena Lovia Boateng, Bedman Narteh.
Vol 21, Issue 2, 2016


Mobile banking innovators and early adopters: How they differ from other online users?
by Tommi Laukkanen, Mika Pasanen,
Vol 13. Issue 2, 2008


Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty
by Andreas B. Eisingerich, Simon J. Bell,
Vol. 10, Issue 4, 2006


Effects of demographic factors on bank customers’ attitudes and intention toward Internet banking adoption in a major developing African country
by Okey Peter Onyia, Stephen K Tagg,
Vol 16, Issue 3, 2011