Palgrave Macmillan and the editorial team have selected this set of papers from the journal to give you a sample of the type of articles published by Place Branding and Public Diplomacy.

These papers, listed in chronological order, are available free to read and download for the next two months.



Americans’ attitudes toward South Africa: A study of country reputation and the 2010 FIFA World Cup; Jami Fullerton & Derina Holtzhausen




Identifying Sports Diplomacy Resources as Soft Power Tools; Kambiz Abdi, Mahdi Talebpour, Jami Fullerton, Mohammad Javad Ranjkesh & Hadi Jabbari Nooghabi




From soft power to sports diplomacy: a theoretical and conceptual discussion; Yoav Dubinsky




The Olympic Games, nation branding, and public diplomacy in a post-pandemic world: Reflections on Tokyo 2020 and beyond; Yoav Dubinsky




Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel; Yoav Dubinsky