Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (25 chapters)
Keywords
About this book
About the authors
Bibliographic Information
Book Title: The Brand Glossary
Editors: Jeff Swystun
DOI: https://doi.org/10.1057/9780230626409
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
Softcover ISBN: 978-1-4039-9809-5Published: 19 September 2006
eBook ISBN: 978-0-230-62640-9Published: 19 September 2006
Edition Number: 1
Number of Pages: VI, 141
Topics: Marketing, Management, Business Strategy/Leadership