About this book series
This book series focuses on contemporary themes in marketing and marketing management research in emerging markets and developing economies. Books in the series cover the BRICS (Brazil, Russia, India, China and South Africa), MINT (Mexico, Indonesia, Nigeria and Turkey), CIVETS (Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa); EAGLE economies (those which are expected to lead growth in the next ten years, such as Brazil, China, India, Indonesia, South Korea, Mexico, Russia, Taiwan, and Turkey) and all other African countries (classified under developing countries), taking into consideration the demographic, socio-cultural and macro-economic factors influencing consumer choices in these markets. The series synthesizes key subject areas in marketing, discuss marketing issues, processes, procedures and strategies across communities, regions and continents, and also the way digital innovation is changing the business landscape in emerging economies.
Palgrave Studies of Marketing in Emerging Economies presents a unique opportunity to examine and discuss marketing strategy and its implications in emerging economies, thereby filling a gap in current marketing literature.
All chapter submissions to the series will undergo a double blind peer review and all book proposals will undergo a single blind peer review.
- Electronic ISSN
- 2730-5562
- Print ISSN
- 2730-5554
- Series Editor
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- Robert E. Hinson,
- Ogechi Adeola
Book titles in this series
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Fashion Marketing in Emerging Economies Volume I
Brand, Consumer and Sustainability Perspectives
- Editors:
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- Frederica Brooksworth
- Emmanuel Mogaji
- Genevieve Bosah
- Copyright: 2023
Available Renditions
- Hard cover
- Soft cover
- eBook
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Contemporary Retail Marketing in Emerging Economies
The Case of Ghana’s Supermarket Chains
- Authors:
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- David Eshun Yawson
- Fred A. Yamoah
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
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Digital Business in Africa
Social Media and Related Technologies
- Editors:
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- Ogechi Adeola
- Jude N. Edeh
- Robert E. Hinson
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook
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Marketing Communications and Brand Development in Emerging Markets Volume II
Insights for a Changing World
- Editors:
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- Ogechi Adeola
- Robert E. Hinson
- A. M. Sakkthivel
- Copyright: 2022
Available Renditions
- Hard cover
- Soft cover
- eBook