Welcome to Place Branding and Public Diplomacy, a quarterly review of branding and marketing for national, regional and civic development.

Our new online submission system is now live!

We are pleased to announce that our new online submission system for Place Branding and Public Diplomacy is live! The link for the new system, called Editorial Manager, is https://www.editorialmanager.com/PBPD/

Manuscripts already submitted and sent for review prior to 11th March will be handled in the old system until an editorial decision is reached.

Got a new paper for submission?

Prospective authors should submit their manuscript to Editorial Manager - https://www.editorialmanager.com/PBPD/ - for consideration.


Got a paper already under consideration in Place Branding and Public Diplomacy?

You don’t need to take any action. Your paper will be handled through the old submission system until an editorial decision has been made. Please proceed to submit your revision into the old submission system, following the instructions and links provided in your decision letter.

Reviewing a Place Branding and Public Diplomacy paper in the old system?

Please submit your review to the old submission system as per the instructions you will have previously received.


PB attending the 2nd Conference of the International Place Branding Association

To celebrate the 2nd conference of the IPBA in Swansea, we've made a select list of papers, chosen by Place Branding Editor Robert Govers, free to view for a limited time!

The less transparent, the more attractive? A critical perspective on transparency and place branding
Vincent Mabillard, Renaud Vuignier

Place branding strategies in the context of new smart cities: Singdo IBD, Masdar and Skolkovo
Olga Kolotouchkina, Gildo Seisdedos

DIPLOCAT's public diplomacy role and the perceptions towards Catalonia among international correspondents

Joan Torras-Vila, José Fernández-Cavia

Challenging assumptions about residents' engagement with place branding
Andrea Insch, Trudie Walters

Key performance indicators in Danish place and city branding - Proposal for a new brand strategy platform
Ole Have Jørgensen

PB selected for the Clarivate Analytics Emerging Sources Citation Index!

We are delighted to announce that Place Branding and Public Diplomacy will now be indexed in Clarivate Analytics Web of Science Core Collection, in the Emerging Sources Citation Index (ESCI).

This index, which launched in 2015, extends the publications discoverable in Clarivate Analytics’ Web of Science Core Collection to include high-quality, peer-reviewed publications in emerging research fields and of regional importance. PB’s inclusion will mean greater discoverability for the journal and allows for real-time insight into the citation performance.

We would like to congratulate the editorial team on this fantastic news and thank them for all of their excellent work!

New Editorial Board member!

Place Branding and Public Diplomacy are pleased to announce the addition of Alan Fyall, Orange County Endowed Professor of Tourism Marketing and Graduate Programs Director, Rosen College of Hospitality Management, University of Central Florida, USA to the editorial board. Please join us in welcoming Alan to the PB team!

In the media

The Future of Place Branding Research & Practice
Read an interview with Place Branding Editor Robert Govers in The Place Brand Observer on the Future of Place Branding Research & Practice - and see his Five Place Branding Principles.

Interview: Nick Cull, Professor of Public Diplomacy at USC Annenberg

Read an interview with Place Branding Editor Nick Cull in The Place Brand Observer.
Place Branding Editor Emeritus Simon Anholt is a leading expert in the field of place branding, as well as a policy advisor and passionate speaker on the value of "public diplomacy." We are pleased to share some highlights from his speaking engagements:

Which country does the most good for the world?

In this video for TEDSalon Berlin 2014, Simon Anholt discusses the importance of compelling countries to look outwardly to address global problems, and seeks to answer the question – "which country does the most good?" You can also read his interview on this topic in The Place Brand Observer

Nation "Branding": Propaganda or Statecraft?

In this video interview Simon Anholt speaks about several aspects of Australia's nation brand. You can also read his interview on this topic in Public Diplomacy Magazine