Volume 17, Issue 3, September 2021
Table of Content
Place Branding Research in Times of Pandemic: Special Issue on the postponed Fifth IPBA Conference 2020
Original Article
Rural place branding from a multi-level perspective: a Danish example
Barbora Gulisova, Chris Horbel, Egon Noe
Original Article
The role of social capital in the institutionalization of regional place marketing activity
Juha Halme
Original Article
Traditional products and crafts as main elements in the effort to establish a city brand linked to sustainable tourism: promoting silversmithing in Ioannina and silk production in Soufli, Greece
S. Koumara-Tsitsou, N. Karachalis
Original Article
A gentler structure to life: co-creation in branding a cultural route
Arja Lemmetyinen, Lenita Nieminen, Johanna Aalto
Original Article
“My green heart”: an inclusive place branding process facilitated by Design Thinking
Lisa Källström, Per Siljeklint