Volume 20, Issue 2, June 2024
Table of Content
ORIGINAL ARTICLE
Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model
Jiayin Zhang, Min Wang, Yinbin Lin
ORIGINAL ARTICLE
Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest
SunHa Yeo, Hyelim Lee, Alex Eschbach
ORIGINAL ARTICLE
Exploration of the concept of brand love in city branding: antecedents and consequences
Davood Ghorbanzadeh, K. D. V. Prasad, Natalia Alekseevna Prodanova, Iskandar Muda, Joko Suryono, Nafisa Yuldasheva
ORIGINAL ARTICLE
Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding
Viriya Taecharungroj, Olga Rauhut Kompaniets
ORIGINAL ARTICLE
The implementation of the digital diplomacy of the United States, the UK, and China in Kenya
Ong’ong’a Daniel Oloo
ORIGINAL ARTICLE
Theorizing network diplomacy on Twitter: a symbolic interactionist approach
Saif Shahin, Q. Elyse Huang
CASE STUDY
Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw
Anna Kobierecka, Michał Marcin Kobierecki
CASE STUDY
Clashes of cultures at the FIFA World Cup: Reflections on soft power, nation building, and sportswashing in Qatar 2022
Yoav Dubinsky
CASE STUDY
Exploring place branding in the Global South: the case of Johannesburg, South Africa
Zenzile Mbinza
CASE STUDY
The multiple edges of gastrodiplomacy: the paradoxes of the Basque case
Dennis Sorondo Salazar
