Palgrave Macmillan and the editorial team have selected this set of papers from the journal to give you a sample of the type of articles published by Place Branding and Public Diplomacy.

These papers, listed in chronological order, are available free to read and download for the next two months.

Film as cultural diplomacy: South Korea’s nation branding through Parasite (2019); Seow Ting Lee

The Borat Effect; Felix Stock

The Greater Bay Area: film festivals as platforms for cultural diplomacy; Yanling Zhu

Film marketing opportunities for the well-known tourist destination; Angelo Giraldi & Ludovica Cesareo

City branding and film festivals: Re-evaluating stakeholder's relations; Can-Seng Ooi & Jesper Strandgaard Pedersen