Palgrave Macmillan and the editorial team have selected this set of papers from the journal to give you a sample of the type of articles published by Place Branding and Public Diplomacy.

These papers, listed in chronological order, are available free to read and download for the next two months.



The invisible luggage of the displaced: emotions, trauma and public diplomacy; Alina Dolea




Emotional ecologies as brands: Towards a theory of occasioned local feelings; Stephen Lloyd Smith & Kate Darlington




Fear and empathy in international relations: Diplomacy, cyber engagement and Australian foreign policy; Luigi Di Martino




Emotional branding of a city for inciting resident and visitor place attachment; Beatriz Casais & Túlia Poço




Using integrated marketing communications to promote country personality via government websites; Bo Liang & Ye Wang