Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.
These papers, listed in chronological order, are available free to read and download.
Branding Thailand: Correcting the negative image of sex tourism
Developing brands and emerging markets: An empirical application
Philip C Zerrillo and Gregory Metz Thomas
Place branding: Dilemma or reconciliation between political ideology and economic pragmatism?
David Gertner Associate Professor of Marketing
Place branding: Is it marketing, or isn’t it?
Simon Anholt Managing Editor
Attitudes towards American brands and Brand America
Jami A Fullerton, Alice Kendrick, Kara Chan, Matthew Hamilton and Gayle Kerr
An analysis of terminology use in place branding
Sonya Hanna and Jennifer Rowley