Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.

These papers, listed in chronological order, are available free to read and download.

Branding Thailand: Correcting the negative image of sex tourism
Krittinee Nuttavuthisit


The role and challenges of country branding in transition countries: The Central and Eastern European experience
György Szondi


Developing brands and emerging markets: An empirical application
Philip C Zerrillo and Gregory Metz Thomas


Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations
Irving Rein and Ben Shields


Place branding: Dilemma or reconciliation between political ideology and economic pragmatism?
David Gertner Associate Professor of Marketing


Brands and national image: An exploration of inverse country-of-origin effect
Candace L White


Brand Dubai and its competitors in the Middle East: An image and reputation analysis
Robert Govers


Place branding: Is it marketing, or isn’t it?
Simon Anholt Managing Editor


Attitudes towards American brands and Brand America
Jami A Fullerton, Alice Kendrick, Kara Chan, Matthew Hamilton and Gayle Kerr


An analysis of terminology use in place branding
Sonya Hanna and Jennifer Rowley