Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.

These papers, listed in chronological order, are available free to read and download.

Branding Thailand: Correcting the negative image of sex tourism
Krittinee Nuttavuthisit

The role and challenges of country branding in transition countries: The Central and Eastern European experience
György Szondi

Developing brands and emerging markets: An empirical application
Philip C Zerrillo and Gregory Metz Thomas

Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations
Irving Rein and Ben Shields

Place branding: Dilemma or reconciliation between political ideology and economic pragmatism?
David Gertner Associate Professor of Marketing

Brands and national image: An exploration of inverse country-of-origin effect
Candace L White

Brand Dubai and its competitors in the Middle East: An image and reputation analysis
Robert Govers

Place branding: Is it marketing, or isn’t it?
Simon Anholt Managing Editor

Attitudes towards American brands and Brand America
Jami A Fullerton, Alice Kendrick, Kara Chan, Matthew Hamilton and Gayle Kerr

An analysis of terminology use in place branding
Sonya Hanna and Jennifer Rowley