Editors

Joachim Kernstock, Competence Centre for Brand Management, St. Gallen, Switzerland
Shaun M. Powell, Faculty of Business, University of Wollongong, Australia
Mark Davies, Teesside University Business School (Professor Emeritus), Middlesbrough, UK
Urša Golob, Faculty of Social Sciences, University of Ljubljana, Slovenia

Senior Consulting Editors

John M.T. Balmer (Chairman), Professor of Corporate Marketing, Brunel Business School (London) and Quondam Professor of Corporate Brand/Identity Management, Bradford University School of Management, UK
Stephen A. Greyser (Deputy Chairman), Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School, USA
Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, USA
Susan Fournier, Allen Questrom Professor and Dean, Boston University, USA
Klaus-Peter Wiedmann, Professor of Marketing and Management and Director of the Institute of Marketing and Management, Leibniz University Hannover, Germany

 

Editorial Board

David A. Aaker, Vice Chairman, Prophet and Professor Emeritus, Berkeley-Haas School of Business, University of California, Berkeley, USA
Russell Abratt, Professor of Marketing, School of Business at George Mason University, USA
Jos Bartels, Tilburg University, Department of Communication and Information Sciences, the Netherlands
Christoph Burmann, Research Director Markstone Institute of Marketing, Branding & Technology, University of Bremen, Germany
Rita Clifton CBE, Chair and co-founder, BrandCap
Gary Cunningham, Vice President, External Relations - Western Europe, Procter & Gamble and Vice President, ISBA
Keith Dinnie, Senior Lecturer, University of Dundee School of Business, UK
Wim J.L. Elving, Assistant Professor in Corporate Communications, University of Amsterdam, The Amsterdam School of Communications Research, The Netherlands
Peter H. Farquhar, Founder, Fox Strategy LLC, USA
Marc Fetscherin, Gelbam Chair of International Business and Professor of Marketing, Department of Business, Rollins College, USA
David Haigh, Chief Executive, Brand Finance, UK
Jonathan Hall, Senior Partner and Global Head, Strategy Kantar Consulting
Oriol Iglesias, Associate Professor, Marketing Department, ESADE - Universitat Ramon Llull, Spain
Nicholas Ind, Associate Professor, Kristiania University College, Norway
Robert Jones, Professor of Brand Leadership, University of East Anglia, UK
Bernadette Kamleitner, Head of the Institute for Marketing and Consumer Research, WU Vienna, Austria
Jean-Noël Kapferer, Senior researcher, INSEEC School of Business and Economics, Paris, France
Nick Kendall, Group Strategy Director, Bartle Bogle Hegarty Ltd, UK
Charles Kessler, Marketing Director, Kesslers International Ltd, UK
Shirley Leitch, Dean, College of Business and Economics, Australian National University, Australia
Marsha Lindsay, CEO, Lindsay, Stone & Briggs, USA
Bill Merrilees, Professor, Department of Marketing, Griffith University, Australia
Sue Mizera, Managing Director, Young & Rubicam Business Consultants, Switzerland
Gary Moss, Head of Intellectual Property, McDermott Will & Emery, UK
Klement Podnar, professor of Marketing Communication, Faculty of Social Sciences, University of Ljubljana, Slovenia
Stuart Roper, Professor of Marketing and Associate Dean (Research), Huddersfield Business School, University of Huddersfield
Randall S. Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning Corporation, USA
Ian Ryder, Portfolio Chairman and Visiting Professor, Cranfield University
Marko Sarstedt, Chair of Marketing, Otto-von-Guericke University Magdeburg, Germany
Bernd Schmitt, Faculty Director, Center on Global Brand Leadership, Columbia Business School, USA
Sankar Sen, Professor of Marketing, Department of Marketing & International Business, Zicklin School of Business, Baruch College, CUNY, USA
Peter Shaw, Managing Director, Brand Catalyst Ltd, UK
Rajendra Srivastava, Professor of Marketing, Provost and Deputy President (Academic Affairs), Singapore Management University, Singapore
Helen Stuart, Senior Lecturer, Faculty of Business, Australian Catholic University, Australia
Mark Uncles, Deputy Dean Education & Professor of Marketing, UNSW Business School, The University of New South Wales, Australia
Mats Urde, Associate Professor, Lund University, Sweden
Cleopatra Veloutsou, Professor of Brand Management, Business School, University of Glasgow, UK
Alan Wilson, Professor of Marketing, Department of Marketing, University of Strathclyde Business School, UK
Arch G. Woodside, Visiting Research Professor, Coastal Carolina University, USA
Lia Zarantonello, Professor of Marketing, Business School, University of Roehampton, UK

Editors Emeritus

Temi Abimbola, African Development Bank
TC Melewar, Middlesex University, UK
Tim Oliver Brexendorf, WHU – Otto Beisheim School of Management, Henkel Center for Consumer Goods, Germany