Editors
Joachim Kernstock, Competence Centre for Brand Management, St. Gallen, Switzerland
Mark Davies, Teesside University Business School (Professor Emeritus), Middlesbrough, UK
Urša Golob, Faculty of Social Sciences, University of Ljubljana, Slovenia
Mario Burghausen, Essex Business School, University of Essex, Colchester, UK
Senior Consulting Editors
John M.T. Balmer (Chairman), Professor of Corporate Marketing, Brunel Business School (London) and Quondam Professor of Corporate Brand/Identity Management, Bradford University School of Management, UK
Stephen A. Greyser (Deputy Chairman), Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School, USA
Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, USA
Susan Fournier, Allen Questrom Professor and Dean, Boston University, USA
Klaus-Peter Wiedmann, Professor of Marketing and Management and Director of the Institute of Marketing and Management, Leibniz University Hannover, Germany
Editorial Board
David A. Aaker, Vice Chairman, Prophet and Professor Emeritus, Berkeley-Haas School of Business, University of California, Berkeley, USA
Russell Abratt, Professor of Marketing, School of Business at George Mason University, USA
Jos Bartels, School of Communication, Department of Communication Studies, Hong Kong Baptist University, Hong Kong
Christoph Burmann, Research Director Markstone Institute of Marketing, Branding & Technology, University of Bremen, Germany
Rita Clifton CBE, Chair and co-founder, BrandCap
Gary Cunningham, Vice President, External Relations - Western Europe, Procter & Gamble and Vice President, ISBA
Leslie de Chernatony, Honorary Professor of Brand Marketing and Managing Partner of Brands Box Marketing & Research Consultancy
Keith Dinnie, Senior Lecturer and Head of Management and Marketing, University of Dundee School of Business, Scotland, UK
Wim J.L. Elving, Professor of Sustainable Communications, Hanze University of Applied Sciences, Groningen, The Netherlands.
Peter H. Farquhar, Founder, Fox Strategy LLC, USA
Marc Fetscherin, Professor of International Business and Marketing, Cornell Distinguished Faculty, Rollins College, USA
Raffaele Filieri, Professor in Marketing, Audencia Business School, France
David Haigh, Chief Executive, Brand Finance, UK
Jonathan Hall, Senior Partner and Global Head, Strategy Kantar Consulting
Oriol Iglesias, Associate Professor, Marketing Department, ESADE - Universitat Ramon Llull, Spain
Nicholas Ind, Professor, Kristiania University College, Oslo, Norway
Robert Jones, Professor of Brand Leadership, University of East Anglia, UK
Bernadette Kamleitner, Head of the Institute for Marketing and Consumer Research, WU Vienna, Austria
Jean-Noël Kapferer, Senior researcher, INSEEC School of Business and Economics, Paris, France
Nick Kendall, Group Strategy Director, Bartle Bogle Hegarty Ltd, UK
Charles Kessler, Marketing Director, Kesslers International Ltd, UK
Nicola Kleyn, Dean of Executive Education, Rotterdam School of Management, Erasmus University, Netherlands
Shirley Leitch, Dean, College of Business and Economics, Australian National University, Australia
Marsha Lindsay, CEO, Lindsay, Stone & Briggs, USA
Adam Mills, Assistant Professor, Loyola University New Orleans, USA
Sue Mizera, Co-Founder of TorchFish, Switzerland
Rico Piehler, Senior Lecturer in Marketing, Macquarie University, Australia
Klement Podnar, professor of Marketing Communication, Faculty of Social Sciences, University of Ljubljana, Slovenia
Stuart Roper, Professor of Marketing and Associate Dean (Research), Huddersfield Business School, University of Huddersfield
Randall S. Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning Corporation, USA
Ian Ryder, Portfolio Chairman and Visiting Professor, Cranfield University
Bernd Schmitt, Faculty Director, Robert D. Calkins Professor of International Business, Center on Global Brand Leadership, Columbia Business School, USA
Peter Shaw, Managing Director, Brand Catalyst Ltd, UK
Rajendra Srivastava, Novartis Professor of Marketing Strategy and Innovation, Indian School of Business, India; LKC Chair & Distinguished Professor of Marketing and International Business, Singapore Management University, Singapore
Mark Uncles, Deputy Dean Education & Professor of Marketing, UNSW Business School, The University of New South Wales, Australia
Mats Urde, Associate Professor, Lund University, Sweden
Cleopatra Veloutsou, Professor of Brand Management, Adam Smith Business School, University of Glasgow, UK
Elaine Wallace, Senior Lecturer, National University of Ireland, Ireland
Alan Wilson, Emeritus Professor, Department of Marketing, University of Strathclyde Business School, UK
Arch G. Woodside, Visiting Research Professor, Coastal Carolina University, USA
Lia Zarantonello, Professor of Marketing, Business School, University of Roehampton, UK
Editors Emeritus
Temi Abimbola, African Development Bank
TC Melewar, Middlesex University, UK
Tim Oliver Brexendorf, WHU – Otto Beisheim School of Management, Henkel Center for Consumer Goods, Germany
