The Journal of Brand Management is a peer-reviewed publication which has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading international experts in academia and industry.
The topic coverage by the journal is broad and deep. Among some of the topics covered are brand alliances and mergers, brand heritage and history, brand ethics as well as branding and technology. Publishing 6 issues a year, the journal includes research and analysis that examine brand research methods; brand metrics and analytics; qualitative and quantitative brand research; brand architecture and portfolios. Case studies examine the experience of prominent organizations, describing problems encountered and lessons learned. Also published is applied research from business schools, universities and think tanks.
The Journal of Brand Management is essential reading for brand strategists in private and public sector organizations, and academics in universities and business schools; brand researchers; business development executives; attorneys specializing in intellectual property and patents; and more.
COVID 19 and impact on peer review
As a result of the significant disruption that is being caused by the COVID-19 pandemic we are very aware that many researchers will have difficulty in meeting the timelines associated with our peer review process during normal times. Please do let us know if you need additional time. Our systems will continue to remind you of the original timelines but we intend to be highly flexible at this time.
Shaun M. Powell
Didem Gamze Isiksal, Elif Karaosmanoglu
Bruno Schivinski, Daniela Langaro, Teresa Fernandes, Francisco Guzmán