The Editors of Journal of Brand Management are seeking papers for forthcoming issues, and are particularly keen to encourage submissions in the following research areas:

  • How companies manage their brands
  • The techniques and initiatives used by agencies and consultants
  • Case studies which explore practical experiences
  • Models and theories used in brand management practice
  • Applied research from institutions


Read the full Call for Papers (pdf, 221 kB)

Special Issue Proposals

The Journal of Brand Management regularly publishes themed Special Issues. If you would like to submit a proposal for the Journal’s consideration, please complete the proposal form and send it to jbm@palgrave.com.

Download the special issue proposal form here.


Special Issue Call for Papers

Brand Management and Sustainability: Challenges and Opportunities

The editorial team of the Journal of Brand Management are pleased to announce this call for papers for consideration in a Special Issue focused on Brand Management and Sustainability. The aim is to explore how the sustainability context continues to alter brand management practices and stakeholder attitudes towards brands, as well as to identify associated challenges and opportunities in these times. Papers should have an explicit sustainability and brand management orientation and should outline the theoretical and/or practical implications derived from their research. The special issue welcomes rigorous, thoughtful and insightful papers covering the above, including those derived from empirical research (qualitative, quantitative and case study research).

The papers will be managed by the Journal Editors — Mark Davies, Urša Golob, Joachim Kernstock and Shaun Powell.

The Special Issue (SI) submission option will open in the online submission system on 15th February 2021.

The closing date for submissions: 1st March, 2021.

Please read the Call for Papers for full details available via this link.