About the Editors-in-Chief
Anjala Krishen and Maria Petrescu are co-Editors of the Journal of Marketing Analytics. Anjala Krishen is currently Associate Professor of Marketing & International Business at the University of Nevada, Las Vegas, USA, and Maria Petrescu is Assistant Professor of Marketing at Nova Southeastern University, USA.
2022 Best Paper: Winner Announced
"What’s important for relationship management?" has been named the Journal of Marketing Analytics's Best Paper of 2022. Examining 675 bank-goers' experiences, the article's findings illuminate "the importance of relational trust...a more emotional dimension of the customer-bank relationship." And perhaps best of all, the paper is Open Access, allowing for a wide impact across academic research and beyond. Congratulations!
