JMA sponsoring 2018 Society for Marketing Advances Conference best paper prize

We are thrilled to announce that Journal of Marketing Analytics will be sponsoring the 2018 Society for Marketing Advances Marketing Analytics Track, and will award a prize of £150 for the best paper in the track. The best papers, selected by the track chairs. will be published in a special issue of JMA in 2019. Track chairs include the JMA Editors, and Prof Dawn Iacobucci of Vanderbilt University. For more information, and the full call for papers, please see the SMA website here.


JMA attending 2018 International Conference on Social Media and Marketing

We are very excited to announce that Journal of Marketing Analytics will be attending the 2018 ICSMM conference! Papers accepted for presentation at the conference will be eligible to be published in a special issue of JMA, entitled "Contemporary Issues in Social Media Marketing". For more information, please visit the ICSMM Conference website.

New JMA double issue, now available!

We are very pleased to announce the release of the final 2017 issue of Journal of Marketing Analytics. This exciting double issue is headlined by an article from the esteemed Prof. Dawn Iacobucci, which is free to read for a limited time:

Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling

New members welcomed to the JMA Editorial Board!

We are delighted to announce the appointment of the following new members to our esteemed Editorial Board:

Russell Abratt, Enrique Becerra, Michael Bendixen, Flavio Devoto, Costinel Dobre, John Gironda, Deborah Goldring, Aycan Kara, Pradeep Korgaonkar, Kevin Korgaonkar, Michela Mingione, Tatiana Teor, Art Weinstein, Robyn Raschke, Pushkin Kachroo, John Schibrowsky, Bradley Wimmer, Orie Berezan, Anders Gustafsson, Han-fen Hu, Domingo Ribeiro, Shaurya Agarwal, Debra Zahay-Blatz, Kristen Walker, Ereni Markos, Spencer Ross, Carola Raab, Carol Scovotti, Sunil George Mathew, George Milne, Vishal Lala, Kunal Swani, Dirk van den Poel, Dinakar Jayarajan, Charles Hofacker, Todd Bacile, Thorsten Hennig-Thurau, Bernd Skiera, Fareena Sultan, Sarah Tanford, Myla Bui, Yun Ying (Susan) Zhong, Natasa Christodoulidou, Michelle (Myongjee) Yoo

Please join me in welcoming them to the JMA team!

Journal of Marketing Analytics welcomes new co-Editors, Anjala Krishen and Maria Petrescu

We are excited to announce the appointment of Anjala Krishen and Maria Petrescu as the new co-Editors of Journal of Marketing Analytics, replacing Tom Breur and Bruce Weinberg.

Anjala Krishen is currently Associate Professor of Marketing & International Business (University of Nevada, Las Vegas, USA), and Maria Petrescu is Assistant Professor of Marketing (Nova Southeastern University, USA). Palgrave Macmillan wholeheartedly welcome Anjala and Maria to Journal of Marketing Analytics, and would like to thank Tom and Bruce for their work on the journal