Winners: Best Paper, 2024
Each year, the Editors-in-Chief select the Journal of Marketing Analytics Best Paper, or papers. The newest winners have now been announced.
We are delighted to share that the 2024 Best Paper awards go to:
Quantifying uncertainty in PLS-SEM-based mediation analyses
Authors: Marko Sarstedt and Ovidiu-Ioan Moisescu
When does word of mouth versus marketing drive brand performance most?
Authors: S. Cem Bahadir and Koen Pauwels
Congratulations to the winning authors!
About the Editors-in-Chief
Anjala Krishen and Maria Petrescu are Editors-in-Chief of the Journal of Marketing Analytics. Anjala Krishen is currently Associate Professor of Marketing & International Business at the University of Nevada, Las Vegas, USA, and Maria Petrescu is Assistant Professor of Marketing at Nova Southeastern University, USA.
