Volume 11, Issue 4, December 2023
Table of Content
Special Issue: New Frontiers in Forecasting, Predicting and Explaining (Pages: 559 – 661); Regular Articles (Pages: 662 – 868)
Editorial
New frontiers in forecasting, predicting, and explaining: an introduction to the special issue
Michael A. Levin, John T. Gironda
Original Article
Modeling and explaining the growth patterns over time of country-specific website clickstream metrics
Jared M. Hansen, Paul Wilson
Original Article
Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research
John F. Riggs, Dena Hale, Scott Widmier, Sonya Tidwell-Riggs
Original Article
A novel approach to predicting customer lifetime value in B2B SaaS companies
Stephan Curiskis, Xiaojing Dong, Fan Jiang, Mark Scarr
Original Article
Using quality control checks to overcome pitfalls in the collection of primary data via online platforms
Sam Fullerton, Tammy McCullough
Original Article
Modeling independent sales representative performance: application of predictive analytics in direct selling for improved outcomes
Caroline Glackin, Murat Adivar
Original Article
Using Google Trends to predict and forecast avocado sales
Di Wu, Zhenning Xu, Seung Bach
Original Article
Cryptocurrency price and volatility predictions with machine learning
Samir Poudel, Rajendra Paudyal, Burak Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, Jorge Vargas, Khem Poudel
Correction
Correction to: Cryptocurrency price and volatility predictions with machine learning
Samir Poudel, Rajendra Paudyal, Burak Cankaya, Naomi Sterlingsdottir, Marissa Murphy, Shital Pandey, Jorge Vargas, Khem Poudel
Original Article
Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis
Shimi Naurin Ahmad, Michel Laroche
Original Article
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
Joni Salminen, Mekhail Mustak, Muhammad Sufyan, Bernard J. Jansen
Original Article
ChatGPT and marketing: Analyzing public discourse in early Twitter posts
Wenkai Zhou, Chi Zhang, Linwan Wu, Meghana Shashidhar
Original Article
How to reduce termination on freemium platforms—literature review and empirical analysis
Philipp Brüggemann, Nina Lehmann-Zschunke
Original Article
Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness
Bruno F. Abrantes, Rana Basit Ali
Original Article
Increasing the robustness of uplift modeling using additional splits and diversified leaf select
Frank Oechsle
Original Article
Improving customer segmentation via classification of key accounts as outliers
Jan Michael Spoor
Original Article
Discovering synergies and conflicts in online and offline in-store engagement
Syagnik Banerjee, Fareena Sultan, Charles F. Hofacker
Original Article
Psycho-managerial text mining (PMTM): a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach
Jorge Iván Pérez Rave, Gloria Patricia Jaramillo Álvarez, Juan Carlos Correa Morales
Original Article
Perception carryover in cross-buying: the role of interpurchase time and product locus
Jihoon Cho, Swinder Janda
Original Article
Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market
Roozbeh Irani-Kermani, Edward C. Jaenicke, Ardalan Mirshani
Original Article
Selection versus scale: Loyalty indices for brand management
Takumi Kato, Nobu Takenaka, Rie Ito, Kazuki Nishiguchi
