Journal of Marketing Analytics

Editorial

A decade of marketing analytics and more to come: JMA insights

Maria Petrescu, Anjala S. Krishen

Original Article

Profiling diverse reviewer segments using online reviews of service industries

Nima Jalali, Sangkil Moon, Moon-Yong Kim

Original Article

Impact of delivery performance on online review ratings: the role of temporal distance of ratings

Prashanth Ravula

Original Article

Customer feature selection from high-dimensional bank direct marketing data for uplift modeling

Jinping Hu

Original Article

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

Kessara Kanchanapoom, Jongsawas Chongwatpol

Original Article

Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience

Jose Ribamar Siqueira, Michael Bendixen, Felipe Reinoso-Carvalho, Raffaele Campo

Original Article

Going (in)conspicuous: antecedents and moderators of luxury consumption

Amélia Maria Pinto da Cunha Brandão, Hugo Eduardo Magalhães Barbedo

Original Article

Does demand forecasting matter to retailing?

Wesley Marcos de Almeida, Claudimar Pereira da Veiga

Original Article

Developing a conversion rate optimization framework for digital retailers—case study

Robert Zimmermann, Andreas Auinger

Original Article

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

Yi Yong Lee, Chin Lay Gan, Tze Wei Liew