Editorial

Software and data in analytics: lending theory to practice

Maria Petrescu, Anjala S. Krishen

Original Article

Building committed online shoppers through shopping goals and switching cost

Ernest Emeka Izogo, Chanaka Jayawardhena

Original Article

Establishing an automated brand index based on opinion mining: analysis of printed and social media

Kalle Nuortimo, Janne Harkonen

Original Article

The state of marketing analytics in research and practice

Dawn Iacobucci, Maria Petrescu, Anjala Krishen, Michael Bendixen

Original Article

A systematic literature review of big data adoption in internationalization

Nguyen Anh Khoa Dam, Thang Le Dinh, William Menvielle

Software Review

Partial least squares structural equation modeling using SmartPLS: a software review

Marko Sarstedt, Jun-Hwa Cheah