Volume 12, Issue 1, March 2024

Table of Content

Special Issue: Advanced Marketing Analytics using Partial Least Squares Structural Equation Modeling (PLS SEM)

Original Article

Pinaz Tiwari, Rahul Pratap Singh Kaurav, Kian Yeik Koay

Original Article

Jennifer Yee-Shan Chang, Rupam Konar, Jun-Hwa Cheah, Xin-Jean Lim

Original Article

Marko Sarstedt, Ovidiu-Ioan Moisescu

Software Review

Jun-Hwa Cheah (Jacky), Francesca Magno, Fabio Cassia