Volume 8, Issue 4, December 2020
Table of Content
Original Article
Cutoff criteria for overall model fit indexes in generalized structured component analysis
Gyeongcheol Cho, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle
Original Article
Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth
Alberto Lopez, Eva Guerra, Beatriz Gonzalez, Sergio Madero
Original Article
Establishing social media firestorm scale via large dataset media analytics
Kalle Nuortimo, Erkki Karvonen, Janne Härkönen
Original Article
Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry
Takumi Kato
Original Article
Location and agglomeration factors predicting retailers’ preference for Indian malls
Arpita Khare
Software Review
Machine learning for a citizen data scientist: an experience with JMP
Jie Li, Megan Mocko