Palgrave Macmillan and the editorial team have selected this set of papers from the archive of the journal to give a representative sample of the best of our content.
These papers, listed in chronological order, are available free to read and download.
Consumer choice and preference for brand categories
Sanjoy Ghose and Oded Lowengart
J Market Anal 1: 3-17
The diffusion of online shopping in Australia: Comparing the Bass, Logistic and Gompertz growth models
Mohammad Bakher Naseri and Greg Elliott
J Market Anal 1: 49-60
Brand relations and life course: Why old consumers love their brands
Dirk Sikkel
J Market Anal 1: 71-80; advance online publication, May 27, 2013
Marketing research using single-item indicators in structural equation models
Maria Petrescu
J Market Anal 1: 99-117
